Scrabble: Camera
Advertising Agency: JWT Santiago Chile
Creative Directors: Matias Lecaros, Sergio rosati
Art Director / Copywriter: Matias Lecaros
Illustrator: Astro image Creators
Photographer: Patricio Pescetto / Astro image Creators
Other additional credits: Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan
Published: December 2008
Comments
I don't really get these can someone explain
Think of the moment when you're playing scrabble and you look down at your jumble of letters and realize you can spell a word.
These are actually very smart. Each section represents a letter, in this version, the slices are in the order of "aacmre". rearrange the slices in the order of "camera" and viola!
Very beautifully executed too.
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brandon
www.brandonknowlden.com
ahh okay thank you, these are pretty good than
http://adsoftheworld.com/media/print/scrabble_elephant?size=_original
http://adsoftheworld.com/media/print/scrabble_submarine?size=_original
http://adsoftheworld.com/media/print/scrabble_guitar?size=_original
Same agency.
same agency bastard!!!, show me your work instead of bla, bla, bla!!
is this the language you speak? Freak.
get a life. these are so bad. Lets do an ad for scrabble... yeah right
is it your first day in college?
think of the moment you go... i have a shit idea....
If you don't have the balls to register or put your work up for scrutiny stay the fuck off this site.
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brandon
www.brandonknowlden.com
any idiot can register and still post anonymously dumbass.
I might want to think twice about posting that link, fyi...
oh my god. brandonknowlden.com is hilarious!
i love the guy hanging himself with sausage links!!! LOL!
He's tearing up the Utah ad scene!!
i think these are awesome! can´t imagine anything better for that client!
This is just great, gold in cannes. Perfect campaign
the question is: will someone who is not a creative understand it?
they should be 7 letter "words". that would make the ads better.
very sad...
It is very sad...
It is very sad...
guest comments that are used to denigrate good advertising are even more embarassing than these self-praising agency-guest-comments.
Keep accurate distance, Could be easily edited, userfriendly, is what i understan.
Fabulous.
shanthu60001@yahoo.com
its a decent idea, but the world doesn't need another campaign for:
scrabble
wonderbra
post-its
flashlights
hot sauce
knives that are really sharp
what about hot-wheels/matchbox cars?
show me your decents ideas!!! just bla, bla, bla, bla, bla.....like most of the people here, smart criticizing and bad doing ads!!
True. True.
Superb Idea!!! Superb
Right.
The world doesn´t need another campaign for any of those brands.
It needs great campagins for those brands. Like this one.
Simple and clever.
For the world of me it makes no words for me....can someone pls explain this tuff...i can only see a camera split into pieces.......if this is the idea....then it is an ordinary idea but not bad
And this one too!
Triple word score.
does this agency really have the scrabble account? doubt it
Im Matias Lecaros a creative director of jwt santiago and yes we do, scrabble is part of Mattel brand which is our occount.
This is a real job we did a exposition too that you can se in my personal blog portfolio.
best regards
www.therarebulldog.org
it does.
Basic Idea is good, execution could have been better.I might have used simpler version of CAMERA.i.e this is a video camera.
i think it is a great idea, but to start you have to know what is Scramble, and thats obviously beacuse the campaing is very focused. Very smart.
I loved this campaign...
...like 3 years ago when it was new!
Nicolas
Argentina
Perfect.
:::MARK3R:::
There must be something wrong with my eyes, I can't see any alphabets anywhere.
bknowlden, pls explain how it reads "aacmre"
Tamais Elcaosr Rocks
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