Scrabble: Camera

Advertising Agency: JWT Santiago Chile
Creative Directors: Matias Lecaros
Art Director / Copywriter: Matias Lecaros
Illustrator: Astro image Creators
Photographer: Patricio Pescetto / Astro image Creators
Other additional credits: Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan
Published: December 2008

Related videos by Shutterstock

43 comments

Guest's picture
Guest

I don't really get these can someone explain

bknowlden's picture
bknowlden
3647 pencils

Think of the moment when you're playing scrabble and you look down at your jumble of letters and realize you can spell a word.

These are actually very smart. Each section represents a letter, in this version, the slices are in the order of "aacmre". rearrange the slices in the order of "camera" and viola!

Very beautifully executed too.

Guest's picture
Guest

ahh okay thank you, these are pretty good than

Davosk's picture
Davosk
4833 pencils

Same agency.

Guest's picture
Guest

same agency bastard!!!, show me your work instead of bla, bla, bla!!

Guest's picture
Guest

is this the language you speak? Freak.

Guest's picture
Guest

get a life. these are so bad. Lets do an ad for scrabble... yeah right

Guest's picture
Guest

is it your first day in college?

Guest's picture
Guest

think of the moment you go... i have a shit idea....

bknowlden's picture
bknowlden
3647 pencils

If you don't have the balls to register or put your work up for scrutiny stay the fuck off this site.

Guest's picture
Guest

any idiot can register and still post anonymously dumbass.
I might want to think twice about posting that link, fyi...

Guest's picture
Guest

oh my god. brandonknowlden.com is hilarious!
i love the guy hanging himself with sausage links!!! LOL!

Guest's picture
Guest

He's tearing up the Utah ad scene!!

Guest's picture
Guest

i think these are awesome! can´t imagine anything better for that client!

bompa's picture
bompa
318 pencils

This is just great, gold in cannes. Perfect campaign

Guest's picture
Guest

the question is: will someone who is not a creative understand it?

Guest's picture
Guest

they should be 7 letter "words". that would make the ads better.

Guest's picture
Guest

very sad...

Guest's picture
Guest

It is very sad...

Guest's picture
Guest

It is very sad...

john doe's picture
john doe
1571 pencils

guest comments that are used to denigrate good advertising are even more embarassing than these self-praising agency-guest-comments.

shanthu60001's picture
shanthu60001
20 pencils

Keep accurate distance, Could be easily edited, userfriendly, is what i understan.

Fabulous.

shanthu60001@yahoo.com

Guest's picture
Guest

its a decent idea, but the world doesn't need another campaign for:
scrabble
wonderbra
post-its
flashlights
hot sauce
knives that are really sharp

Guest's picture
Guest

what about hot-wheels/matchbox cars?

Guest's picture
Guest

show me your decents ideas!!! just bla, bla, bla, bla, bla.....like most of the people here, smart criticizing and bad doing ads!!

Guest's picture
Guest

True. True.

Guest's picture
Guest

Superb Idea!!! Superb

Guest's picture
Guest

Right.
The world doesn´t need another campaign for any of those brands.
It needs great campagins for those brands. Like this one.
Simple and clever.

Guest's picture
Guest

For the world of me it makes no words for me....can someone pls explain this tuff...i can only see a camera split into pieces.......if this is the idea....then it is an ordinary idea but not bad

Fabian Kirner's picture
Fabian Kirner
270 pencils

And this one too!

Guest's picture
Guest

Triple word score.

Guest's picture
Guest

does this agency really have the scrabble account? doubt it

Lecter Lecaros's picture
Lecter Lecaros
557 pencils

Im Matias Lecaros a creative director of jwt santiago and yes we do, scrabble is part of Mattel brand which is our occount.
This is a real job we did a exposition too that you can se in my personal blog portfolio.
best regards

john doe's picture
john doe
1571 pencils

it does.

Guest's picture
Guest

Basic Idea is good, execution could have been better.I might have used simpler version of CAMERA.i.e this is a video camera.

alejorojas's picture
alejorojas
93 pencils

i think it is a great idea, but to start you have to know what is Scramble, and thats obviously beacuse the campaing is very focused. Very smart.

Guest's picture
Guest

I loved this campaign...

...like 3 years ago when it was new!

Nicolas
Argentina

mark3r's picture
mark3r
1940 pencils

Perfect.

:::MARK3R:::

bottleHeD's picture
bottleHeD
84 pencils

There must be something wrong with my eyes, I can't see any alphabets anywhere.

Guest's picture
Guest

bknowlden, pls explain how it reads "aacmre"

Guest's picture
Guest

Tamais Elcaosr Rocks

mariolakownacka's picture
mariolakownacka
30 pencils

ok, but somehow not very innovative

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments