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Scrabble: Beautiful, 6
Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy
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What r they up to?
a brilliant claim. a great idea. and wonderful illustrations.
10 points!
I copy that! **********
This is simply wonderful. Great idea indeed. Do they have a TV spot?? Would have been better in execution!
withalltherespects
The posters from this campaign will be collectors' items for sure. I want one.
I wonder:
is that the visual translation to a possible scrabble game?
If you wrote all these things down, would they connect like that? Then it would be pure genius.
Hey, very nice! simple, true and beautiful. i love it!
best illustrations of the year
WOW
- Here I should have written something smarter -
very original and great illustrations, thumbs up!
I love this one.
Awesome illustrations!
I will use it as a cover for scrabble (limited edition)
beautiful art
Scrabble? Yes scrabble. So the makers of scrabble wrote a brief for the agency. They found out that people actually forgot that Scrabble is a game with words that connect on a board. But, when people would realise this again they would all buy their own box of Scrabble. To make this clear the agency then came up with an idea that hardly anybody will understand and that does not convey anything about the game. But it looks cool enough to enter for festivals. Well done.
Festivals? Yes, festivals. (smaller type:) And if they make... let me think... 30... no... 40 of them, one is sure to win something.
(back to normal type:) What's there that's hard to understand? The game's very idea is to link words. Words suggest objects... and you've got it!
nice one! very simple and good!
Fantastic.
Excuse me, I'm dumb but I haven't got it. Can anybody explain it to me, please?
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
I guess that the drawings illustrates the words supposedly written on the board.
As if the words on the board, linked together, wrote a story.
That's what I understand but i may be wrong.
A bit hard to get anyway, but amazing art.
lovely work.
Oh my~! Love the idea, love the art, love the execution.
...
http://alvinpck.deviantart.com/gallery/
OMG.
This is simply the best.
Simply, new, just great.
Love it.
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Advertising pass, pasta remain...
Very cool idea, but its tricky to decipher all the pictures. I wish the illustrations were a bit more clear.
www.dasgoodads.com
its fresh but seem a bit like an ad for ad people, sometimes consumers get too much credit, and not enough in other places.
beautiful campaing.
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De nada sirve una Gran idea sin una Gran ejecución.
please explain...
i sooo love it!!!!!!!!! greaaat Ad. and 1983: this is how it would look if you ilustrate all the words on the game board when you play.
adoro esta gráfica, me encanta la ilustración. genial.
tmael
metal - 20 points (double letter score on 'm')
-SCRATCH 'N' SNIFF
beautiful art
http://www.coupsdepub.com/
thanks imgns
glad i help 1983
beautiful illustrations.
but the ad could work faster.
Great ad i´m scrabble lover, jaja i really liked it, great illustrations too