Scrabble: Beautiful, 6

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy

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31 comments

comAd's picture
comAd
162 pencils

What r they up to?

john doe's picture
john doe
1571 pencils

a brilliant claim. a great idea. and wonderful illustrations.
10 points!

LeeHarvey's picture
LeeHarvey
3045 pencils

I copy that! **********

Adaddicted's picture
Adaddicted
3435 pencils

This is simply wonderful. Great idea indeed. Do they have a TV spot?? Would have been better in execution!

withalltherespects

simon.gross's picture
simon.gross
541 pencils

The posters from this campaign will be collectors' items for sure. I want one.

phantasmagorovich's picture
phantasmagorovich
10 pencils

I wonder:

is that the visual translation to a possible scrabble game?

If you wrote all these things down, would they connect like that? Then it would be pure genius.

Wordnerd's picture
Wordnerd
6662 pencils

Hey, very nice! simple, true and beautiful. i love it!

Olafski001's picture
Olafski001
1195 pencils

best illustrations of the year
WOW

Chris's picture
Chris
1987 pencils

very original and great illustrations, thumbs up!

fen1x's picture
fen1x
471 pencils

I love this one.
Awesome illustrations!
I will use it as a cover for scrabble (limited edition)

vasiem's picture
vasiem
10 pencils

beautiful art

Frits Harkema's picture
Frits Harkema
713 pencils

Scrabble? Yes scrabble. So the makers of scrabble wrote a brief for the agency. They found out that people actually forgot that Scrabble is a game with words that connect on a board. But, when people would realise this again they would all buy their own box of Scrabble. To make this clear the agency then came up with an idea that hardly anybody will understand and that does not convey anything about the game. But it looks cool enough to enter for festivals. Well done.

Grrrr's picture
Grrrr
1951 pencils

Festivals? Yes, festivals. (smaller type:) And if they make... let me think... 30... no... 40 of them, one is sure to win something.
(back to normal type:) What's there that's hard to understand? The game's very idea is to link words. Words suggest objects... and you've got it!

castell's picture
castell
40 pencils

nice one! very simple and good!

KerryChild's picture
KerryChild
183 pencils

Fantastic.

Jimmie's picture
Jimmie
127 pencils

Excuse me, I'm dumb but I haven't got it. Can anybody explain it to me, please?

pork_eater's picture
pork_eater
662 pencils

I guess that the drawings illustrates the words supposedly written on the board.
As if the words on the board, linked together, wrote a story.
That's what I understand but i may be wrong.
A bit hard to get anyway, but amazing art.

krautland's picture
krautland
3225 pencils

lovely work.

alvinpck's picture
alvinpck
1467 pencils

Oh my~! Love the idea, love the art, love the execution.

...
http://alvinpck.deviantart.com/gallery/

otto54's picture
otto54
381 pencils

OMG.
This is simply the best.
Simply, new, just great.
Love it.

dasgoodads's picture
dasgoodads
101 pencils

Very cool idea, but its tricky to decipher all the pictures. I wish the illustrations were a bit more clear.

Crisp One's picture
Crisp One
2007 pencils

its fresh but seem a bit like an ad for ad people, sometimes consumers get too much credit, and not enough in other places.

m í t i c o's picture
m í t i c o
676 pencils

beautiful campaing.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

1983's picture
1983
148 pencils

please explain...

imgns's picture
imgns
68 pencils

i sooo love it!!!!!!!!! greaaat Ad. and 1983: this is how it would look if you ilustrate all the words on the game board when you play.

adoro esta gráfica, me encanta la ilustración. genial.

Bundy Agency's picture
Bundy Agency
597 pencils

tmael

metal - 20 points (double letter score on 'm')

CR_AD's picture
CR_AD
413 pencils
1983's picture
1983
148 pencils

thanks imgns

imgns's picture
imgns
68 pencils

glad i help 1983

lexter17's picture
lexter17
27 pencils

beautiful illustrations.
but the ad could work faster.

killerflakes's picture
killerflakes
58 pencils

Great ad i´m scrabble lover, jaja i really liked it, great illustrations too

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