Scrabble: Beautiful, 6

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy

July 2008


comAd's picture
162 pencils

What r they up to?

john doe's picture
john doe
1571 pencils

a brilliant claim. a great idea. and wonderful illustrations.
10 points!

LeeHarvey's picture
3045 pencils

I copy that! **********

Adaddicted's picture
3435 pencils

This is simply wonderful. Great idea indeed. Do they have a TV spot?? Would have been better in execution!


simon.gross's picture
541 pencils

The posters from this campaign will be collectors' items for sure. I want one.

phantasmagorovich's picture
10 pencils

I wonder:

is that the visual translation to a possible scrabble game?

If you wrote all these things down, would they connect like that? Then it would be pure genius.

Wordnerd's picture
6692 pencils

Hey, very nice! simple, true and beautiful. i love it!

Olafski001's picture
1193 pencils

best illustrations of the year

Chris's picture
1985 pencils

very original and great illustrations, thumbs up!

fen1x's picture
471 pencils

I love this one.
Awesome illustrations!
I will use it as a cover for scrabble (limited edition)

vasiem's picture
10 pencils

beautiful art

Frits Harkema's picture
Frits Harkema
713 pencils

Scrabble? Yes scrabble. So the makers of scrabble wrote a brief for the agency. They found out that people actually forgot that Scrabble is a game with words that connect on a board. But, when people would realise this again they would all buy their own box of Scrabble. To make this clear the agency then came up with an idea that hardly anybody will understand and that does not convey anything about the game. But it looks cool enough to enter for festivals. Well done.

Grrrr's picture
1963 pencils

Festivals? Yes, festivals. (smaller type:) And if they make... let me think... 30... no... 40 of them, one is sure to win something.
(back to normal type:) What's there that's hard to understand? The game's very idea is to link words. Words suggest objects... and you've got it!

castell's picture
40 pencils

nice one! very simple and good!

KerryChild's picture
183 pencils


Jimmie's picture
127 pencils

Excuse me, I'm dumb but I haven't got it. Can anybody explain it to me, please?

john ler's picture
john ler
667 pencils

I guess that the drawings illustrates the words supposedly written on the board.
As if the words on the board, linked together, wrote a story.
That's what I understand but i may be wrong.
A bit hard to get anyway, but amazing art.

krautland's picture
3216 pencils

lovely work.

alvinpck's picture
1467 pencils

Oh my~! Love the idea, love the art, love the execution.


otto54's picture
381 pencils

This is simply the best.
Simply, new, just great.
Love it.

dasgoodads's picture
101 pencils

Very cool idea, but its tricky to decipher all the pictures. I wish the illustrations were a bit more clear.

Crisp One's picture
Crisp One
2005 pencils

its fresh but seem a bit like an ad for ad people, sometimes consumers get too much credit, and not enough in other places.

m í t i c o's picture
m í t i c o
676 pencils

beautiful campaing.

De nada sirve una Gran idea sin una Gran ejecución.

1983's picture
148 pencils

please explain...

imgns's picture
68 pencils

i sooo love it!!!!!!!!! greaaat Ad. and 1983: this is how it would look if you ilustrate all the words on the game board when you play.

adoro esta gráfica, me encanta la ilustración. genial.

Bundy Agency's picture
Bundy Agency
597 pencils


metal - 20 points (double letter score on 'm')

CR_AD's picture
413 pencils
1983's picture
148 pencils

thanks imgns

imgns's picture
68 pencils

glad i help 1983

lexter17's picture
27 pencils

beautiful illustrations.
but the ad could work faster.

killerflakes's picture
58 pencils

Great ad i´m scrabble lover, jaja i really liked it, great illustrations too

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