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Beautiful, 3

Agency: 
Published/Aired: 
July 2008
1851
Description: 

Print advertisment created by Ogilvy, France for Scrabble, within the category: Gaming.

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy

Comments (9)

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shrrr's picture
shrrr
Activity Score 69

i really like the art direction :)

brainzed's picture
brainzed
Activity Score 652

Looks like Mark Ryden…
Beautiful!

StuartLittle's picture
StuartLittle
Activity Score 468

Is this what scrabble is about?

m í t i c o's picture
m í t i c o
Activity Score 676

Que buena dirección de arte.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

Shellyacu's picture
Shellyacu
Activity Score 2

Did the key come out of her butt?

Frits Harkema's picture
Frits Harkema
Activity Score 713

No, the key stands for the solution. It goes in her but and than miraculously the ad solves itself. Untill then, it's a mistery to all. Very surprising and modern print work.

ska's picture
ska
Activity Score 61

Think the ads might be in French...

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

Frits Harkema's picture
Frits Harkema
Activity Score 713

No. Most judges do not speak french.

jsjv's picture
jsjv
Activity Score 41

Do the images actually make up words and then joined to the other words? Or is it just random images?

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