Scrabble: Beautiful, 3

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy

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9 comments

shrrr's picture
shrrr
69 pencils

i really like the art direction :)

brainzed's picture
brainzed
652 pencils

Looks like Mark Ryden…
Beautiful!

StuartLittle's picture
StuartLittle
468 pencils

Is this what scrabble is about?

m í t i c o's picture
m í t i c o
676 pencils

Que buena dirección de arte.

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De nada sirve una Gran idea sin una Gran ejecución.

Shellyacu's picture
Shellyacu
2 pencils

Did the key come out of her butt?

Frits Harkema's picture
Frits Harkema
713 pencils

No, the key stands for the solution. It goes in her but and than miraculously the ad solves itself. Untill then, it's a mistery to all. Very surprising and modern print work.

ska's picture
ska
61 pencils

Think the ads might be in French...

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

Frits Harkema's picture
Frits Harkema
713 pencils

No. Most judges do not speak french.

jsjv's picture
jsjv
41 pencils

Do the images actually make up words and then joined to the other words? Or is it just random images?

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