Scrabble: Beautiful, 3
Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy
9 Comments
i really like the art direction :)
Looks like Mark Ryden…
Beautiful!
Is this what scrabble is about?
Que buena dirección de arte.
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De nada sirve una Gran idea sin una Gran ejecución.
Did the key come out of her butt?
No, the key stands for the solution. It goes in her but and than miraculously the ad solves itself. Untill then, it's a mistery to all. Very surprising and modern print work.
Think the ads might be in French...
"Advertising is the rattling of a stick inside a swill bucket." George Orwell
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Shoot the messenger.
No. Most judges do not speak french.
Do the images actually make up words and then joined to the other words? Or is it just random images?