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Beautiful, 1

Agency: 
Published/Aired: 
July 2008
Description: 
Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy

Comments (13)

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Highest Rated

Guest's picture
Guest

Yes. I think you're absolutely right. Though they have made it more cryptic as well as using illustration as well as photography. It won't stop it winning big though, any more than the obvious fact it is an (ahem) initiative that will be seen by more judges than members of the public.

I nominate Scrabble for advertiser of the year at Cannes. Their ad spend? Ummmmmmm

Vicomte's picture
Vicomte
Activity Score 287

Isn´t it the same idea but with a beautiful art direction?

http://www.coloribus.com/paedia/prints/2008/05/25/201410/

Wordnerd's picture
Wordnerd
Activity Score 6692

isn't having the same idea though the whole campaign a good thing?

Grrrr's picture
Grrrr
Activity Score 1961

I guess it would be costly to execute the idea in some other way than simply... drawing it. (in very small type: But if the agency saves something on regular clients... oh well, oh well...)

Guest's picture
Guest

Yes. I think you're absolutely right. Though they have made it more cryptic as well as using illustration as well as photography. It won't stop it winning big though, any more than the obvious fact it is an (ahem) initiative that will be seen by more judges than members of the public.

I nominate Scrabble for advertiser of the year at Cannes. Their ad spend? Ummmmmmm

simon.gross's picture
simon.gross
Activity Score 541

Looks like it. The art is amazing though, you're right.

desailly's picture
desailly
Activity Score 470

Beautiful. Really like this.

1983's picture
1983
Activity Score 148

please explain me this idea i dont get it

imgns's picture
imgns
Activity Score 68

awesom campaign- 1983: scrable its a game of connecting words, if you draw all the words in the same position of the game board, it would look almost like this. :)

askon's picture
askon
Activity Score 433

Scrabble is old, this is as useful as printing ads for VCRs

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

ska's picture
ska
Activity Score 61

Art for art's sake. Beautiful. But too clever for its own good. Aimed at Ad people and people who already own scrabble boards.

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

Tincho's picture
Tincho
Activity Score 1093

LOL... the monkey with his banana in the mouth of that "thing" is fkn hilarious.

Frits Harkema's picture
Frits Harkema
Activity Score 713

This campaign is one of those milestones in advertising. Before this campaign the ad world thought that ads actually had to be understood. After this campaign won the Grand Prix, all creatives understood: We were wrong! Ads have to be illustrated in some weird way. That is all!

Mr Hughes's picture
Mr Hughes
Activity Score 386

This campaign is fan-fucking-tastic.

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