Scrabble: Beautiful, 1
Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy
13 Comments
Isn´t it the same idea but with a beautiful art direction?
http://www.coloribus.com/paedia/prints/2008/05/25/201410/
isn't having the same idea though the whole campaign a good thing?
I guess it would be costly to execute the idea in some other way than simply... drawing it. (in very small type: But if the agency saves something on regular clients... oh well, oh well...)
Tuyo Jydtep
Yes. I think you're absolutely right. Though they have made it more cryptic as well as using illustration as well as photography. It won't stop it winning big though, any more than the obvious fact it is an (ahem) initiative that will be seen by more judges than members of the public.
I nominate Scrabble for advertiser of the year at Cannes. Their ad spend? Ummmmmmm
Looks like it. The art is amazing though, you're right.
Beautiful. Really like this.
please explain me this idea i dont get it
awesom campaign- 1983: scrable its a game of connecting words, if you draw all the words in the same position of the game board, it would look almost like this. :)
Scrabble is old, this is as useful as printing ads for VCRs
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Art for art's sake. Beautiful. But too clever for its own good. Aimed at Ad people and people who already own scrabble boards.
"Advertising is the rattling of a stick inside a swill bucket." George Orwell
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Shoot the messenger.
LOL... the monkey with his banana in the mouth of that "thing" is fkn hilarious.
This campaign is one of those milestones in advertising. Before this campaign the ad world thought that ads actually had to be understood. After this campaign won the Grand Prix, all creatives understood: We were wrong! Ads have to be illustrated in some weird way. That is all!
This campaign is fan-fucking-tastic.