Scrabble: Beautiful, 1

Scrabble: Beautiful, 1

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy

Your rating: None Average: 6.1 (14 votes)

Comments

Submitted by Vicomte on Thu, 2008-07-03 02:50.

Isn´t it the same idea but with a beautiful art direction?

http://www.coloribus.com/paedia/prints/2008/05/25/201410/

Submitted by Wordnerd on Thu, 2008-07-03 03:41.

isn't having the same idea though the whole campaign a good thing?

Submitted by Grrrr on Thu, 2008-07-03 05:23.

I guess it would be costly to execute the idea in some other way than simply... drawing it. (in very small type: But if the agency saves something on regular clients... oh well, oh well...)

Submitted by simon.gross on Thu, 2008-07-03 02:54.

Looks like it. The art is amazing though, you're right.

Submitted by desailly on Thu, 2008-07-03 05:44.

Beautiful. Really like this.

Submitted by 1983 on Thu, 2008-07-03 12:33.

please explain me this idea i dont get it

Submitted by imgns on Thu, 2008-07-03 15:11.

awesom campaign- 1983: scrable its a game of connecting words, if you draw all the words in the same position of the game board, it would look almost like this. :)

Submitted by askon on Thu, 2008-07-03 18:19.

Scrabble is old, this is as useful as printing ads for VCRs

Submitted by pumpkineater on Thu, 2008-07-03 22:43.

Art for art's sake. Beautiful. But too clever for its own good. Aimed at Ad people and people who already own scrabble boards.

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

Submitted by Tincho on Fri, 2008-07-04 11:26.

LOL... the monkey with his banana in the mouth of that "thing" is fkn hilarious.

Submitted by Frits Harkema on Sat, 2008-07-05 08:40.

This campaign is one of those milestones in advertising. Before this campaign the ad world thought that ads actually had to be understood. After this campaign won the Grand Prix, all creatives understood: We were wrong! Ads have to be illustrated in some weird way. That is all!

Mr Hughes's picture
Submitted by Mr Hughes on Wed, 2008-07-16 18:49.

This campaign is fan-fucking-tastic.