Scrabble: Beautiful, 1

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy

July 2008


Vicomte's picture
287 pencils

Isn´t it the same idea but with a beautiful art direction?

Wordnerd's picture
6692 pencils

isn't having the same idea though the whole campaign a good thing?

Grrrr's picture
1963 pencils

I guess it would be costly to execute the idea in some other way than simply... drawing it. (in very small type: But if the agency saves something on regular clients... oh well, oh well...)

Guest's picture

Yes. I think you're absolutely right. Though they have made it more cryptic as well as using illustration as well as photography. It won't stop it winning big though, any more than the obvious fact it is an (ahem) initiative that will be seen by more judges than members of the public.

I nominate Scrabble for advertiser of the year at Cannes. Their ad spend? Ummmmmmm

simon.gross's picture
541 pencils

Looks like it. The art is amazing though, you're right.

desailly's picture
470 pencils

Beautiful. Really like this.

1983's picture
148 pencils

please explain me this idea i dont get it

imgns's picture
68 pencils

awesom campaign- 1983: scrable its a game of connecting words, if you draw all the words in the same position of the game board, it would look almost like this. :)

askon's picture
433 pencils

Scrabble is old, this is as useful as printing ads for VCRs

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

ska's picture
61 pencils

Art for art's sake. Beautiful. But too clever for its own good. Aimed at Ad people and people who already own scrabble boards.

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

Tincho's picture
1093 pencils

LOL... the monkey with his banana in the mouth of that "thing" is fkn hilarious.

Frits Harkema's picture
Frits Harkema
713 pencils

This campaign is one of those milestones in advertising. Before this campaign the ad world thought that ads actually had to be understood. After this campaign won the Grand Prix, all creatives understood: We were wrong! Ads have to be illustrated in some weird way. That is all!

Mr Hughes's picture
Mr Hughes
386 pencils

This campaign is fan-fucking-tastic.

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