Scrabble: Baseball (Beisbol)

Free your vocabulary

Advertising School: Brother Ad School, Buenos Aires, Argentina
Creative directors: Manuel Ruzza, Bruno Sousa, Jonathan Montiel
Art Director: Bruno Sousa, Jonathan Montiel
Copywriter: Manuel Ruzza

July 2010


benihana77's picture
86 pencils

Dang, this thing is getting terrible ratings. How come? I think the idea is really great. The execution is a little bland, though. I can agree on that.

Maybe if they just made a whole world out of obscure words, using the letters. Buildings, bridges, people, animals, all scrabble words made from scrabble letters. Done well, that would be visually spectacular, and would really push the idea that there are tons of words out there, everywhere you look. waiting to be learned.


Guest's picture

This is a great ad. It gets the audience to play the game instantly, and is more mature than most game board ads.

Billoughsby's picture
5144 pencils


I give it points for staying true to a minimalist approach, which everybody pays lip service to, and then constantly chickens out of. There's a sly humor at work here too. I like.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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