Help menu? It's called friends.
Advertising Agency: Target, St. John's, Newfoundland, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Art Director: Bruce Hamilton
Copywriter: Jim Francis
Published: December 2010
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10 Comments
I understand the strategy here, but the execution is too flat. Not appealing at all.
GiBo
Agreed. They seem to be trying to draw kids away from computers and into the world of real-life interaction. This severely outdated view of computers as the enemy of growth is embarassingly conservative. Quite cringe-making for an agency to go along with this, or propose it. And they missed an opportunity by saying 'friends' instead of 'fellow scouts' or whatever the terminology is. Shame.
i dont like... the idea??
www.barcreativo.com
This is the awkward 4th in the campaign.
The girl is photoshopped in. Poorly. Think the campaign will impact parents though. It's not brilliant but it addresses a felt need.
Excellent observation on imposing the girl. Wonder whether they used stock photo (!!!) for such a campaign.
shahid
Horrible photography. Interesting concept direction.
The copy could have been better!
was that a girl??? I thought she's one of the boys...I didn't notice 'til someone above mentioned it...well it's not strong enough...nothing..
Why wouldn't they have them all smiling? lol