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Scouts Canada: Cross
Where would the world be without Scouts?
Kids learn life lessons when kids are Scouts. Kids are active when kids are Scouts.
Advertising Agency: FLY Agency/RBW Group, Toronto, Canada
Creative Directors: Mike Welsh, Gavin Barrett
Art Director: Marco Marino
Copywriter: Ted Byun
Photographer: Chris Gordaneer
Production: Ravi Chandran
Published: October 2007
Comments
haha, cute treatment of a tired cliche. No way is this a first, but I still like it.
Really didn't have to post all four, just one would have been great, It's quite depressing and extremely tedious to get through all of these, hoping to see a better one as you go along, but to no avail...
Who turned the world upside down?
gotta admit, they do seem to go downhill from here.
interesting!!!
- kk
http://kk-portfolio.blogspot.com
When you take all four in tandem, this one really feels out of place in the campaign. It has some measure of wit, whimsy, and a bit of self-depreciating humour, which is always nice. But the art direction is way different from the others, which suggests it wasnt even done by the same creative team. I like the others as mood pieces, even tho they're too dark to read properly, but this one suggests a turn that might have made the campaign shine had the agency and/or the client been willing to take the risk of poking even more fun at themselves.
the idea is new, liked this one.
your work is your identity.
http://harshikcreations.blogspot.com/
Great ad. For me, this is the cliche / main thing that scouts are universally known to do -
help little ole ladies cross the street, and of course if there are no scouts, there will be a log jam.
este pudo haber sido el mejor de todos...desgraciadamente no lo fue... ya que deberÃa de haber mostrado la descortesia de los conductores no la incapacidad de personas de la 3ra edad para pasar las calles qqq thumbs down
Made me crack up. But its not very quick. Maybe its the placement/treatment of the headline. Also The other parts of the campaign seem not as memorable.
Headline's too small. I hate in when ADs do that! But it's interesting.
Except I've never seen a Scout escort anyone across the street. Big Bird, yes. Scouts, no.
I'm sorry, but these are lame. Scouts would be awesome to do work for and this is all you could hammer out? Sorry, 1/10.
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brandon
www.brandonknowlden.com
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