Scott's Emulsion Cod Liver Oil: Choir

Scott’s Emulsion. Grow fast.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Helen Sze, Andrea Khou
Art Directors: Helen Sze, Raymond Wong, Kato Tsang
Copywriters: Andrea Khou, Tony Chan
Photographer: Raymond Ng

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24 comments

Guest's picture
Guest

GREAT!! GREAT!!!!

capywriter's picture
capywriter
5511 pencils

This doesn't work. Is this boy on the right side the only one who's on his knees? The others could be standing, or on their knees as well. And hey, some kids are taller than others anyway... This shows nothing that is peculiar enough to make it funny or make you frown your eyebrows.

darlson's picture
darlson
8 pencils

I think it works just fine. He might be the only one on his knees; that's not important. He just might be the only person taking cod liver oil.
How often do you see 10-12 year old kids in Hong Kong where one is a foot taller than the rest? That's not something I've seen much of.

Guest's picture
Guest

well, you are simpleton!

Guest's picture
Guest

the thing here is... do the parents REALLY want their kids to grow fast? hmm...

Guest's picture
Guest

I think this as shows the negative side of the product. Who would want their child to be weirdly big from the others?

Maxchan2000's picture
Maxchan2000
50 pencils

Hmmm showing a kid that is weirdly big from the normal kids, though creative license but still not quite right....
I mean I dun want to be the kid that is exceptionally tall,
not to say mommy who is buying the product...

But but good effort on creativity :)

Dzsoi's picture
Dzsoi
5268 pencils

Agree!

Jakarta Jack's picture
Jakarta Jack

What is the benefit of this product? Too be taller than other kids? Or is it for kids that are smaller than kids of their age and need to catch up?
This smells like being witty for wit sake.

TommyO's picture
TommyO
1866 pencils

Oh, I get it - it makes your feet longer!

saidukaringa's picture
saidukaringa
273 pencils

Above all it kids
so It look like a beautiful ad

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Guest's picture
Guest

PRETTY GOOD ADS. BOTH OF THEM.

Guest's picture
Guest

pretty good ad.
pretty good idea.
pretty good execution.

tirthomitro's picture
tirthomitro
2720 pencils

pretty good ad.
pretty good idea.
pretty good!

they showed me a picture & i laughed
dignity has never been photographed

prs's picture
prs
210 pencils

this is better than previous one although it's equally misleading if not more.

Don't follow the herd - be yourself!

jackal hunts's picture
jackal hunts
325 pencils

Idea was good but not the execution...

paumarques's picture
paumarques
1314 pencils

molt millor!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

If a kid has to stand on his knees to fill good with his hight, then growing fast is not a benefit. is it?

Van de Boyle000's picture
Van de Boyle000
18 pencils

molt millor!

Freak58's picture
Freak58
16 pencils

Ok! I lke it

Guest's picture
Guest

so he wasn't bright enough to pass his exams and go to the next class? i knew a few kids like that... they're not too bright are they? BAD SCAM!

dthlb72's picture
dthlb72
545 pencils

If selling a consumable product it must be practical and straightforward even if it's on ad.
This one is a bit too misleading!

Guest's picture
Guest

nice idea..but not sure about execution..may be changing of the angle might help

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

Nice idea... not sure about if the produced it well enough... plus... it's not that funny!

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

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