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Scottish Government: See the Person Not the Age, Notice

Scottish Government: See the Person Not the Age, Notice
Your rating: None Average: 5.7 (27 votes)

Why don't you notice people with wrinkles too?
seethepersonnottheage.com

Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson

12 Comments

Pedestrian's picture 438 pencils
Pedestrian | Tue, 2009-10-20 12:32

Why don't I notice people with wrinkles too?

CGilb09's picture 577 pencils
CGilb09 | Thu, 2009-10-22 08:16

I do...

Tweet tweet: @ThisAbility

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2009-10-20 13:03

must say this is one of the few "sentance" url's that are designed properly enought for people to read it as seperate words.

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http://twitter.com/jackmancer/

ilovegreatads's picture 300 pencils
ilovegreatads | Tue, 2009-10-20 13:20

noble effort. could have been better strategized, though. the 'wrinkles' peg trivializes it. it's a very 'young person's way of looking at older people'.

Guest's picture
Guest | Wed, 2009-10-21 01:09

made me go to the site

mikeelrapido's picture 1943 pencils
mikeelrapido | Wed, 2009-10-21 02:25

Great idea!

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zaina's picture 87 pencils
zaina | Wed, 2009-10-21 04:03

they attract the audience attention i think that was the purpose of the design

kgeiger's picture 6642 pencils
kgeiger | Wed, 2009-10-21 04:16

These are very nice. Well done.

Guest's picture
Guest | Wed, 2009-10-21 10:47

i had to read the web site to get the concept...

CGilb09's picture 577 pencils
CGilb09 | Thu, 2009-10-22 08:19

Ditto. Of all the lessons society could stand to learn (and could use a campaign), it kind of seems silly to advertise "respect your elders." What next, a campaign telling you to make your bed and throw your clothes in the hamper?

Tweet tweet: @ThisAbility

Juan Cabral's picture 713 pencils
Juan Cabral | Fri, 2009-10-23 04:04

Unfortunately, people do notice and talk about it.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

rolling.stone's picture 2750 pencils
rolling.stone | Tue, 2009-11-03 05:51

whether it is print or outdoor, BTW good effort

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