Scottish Government: See the Person Not the Age, Notice

Why don't you notice people with wrinkles too?

Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson

October 2009


Pedestrian's picture
492 pencils

Why don't I notice people with wrinkles too?

CGilb09's picture
572 pencils

I do...

Tweet tweet: @ThisAbility

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

must say this is one of the few "sentance" url's that are designed properly enought for people to read it as seperate words.

ilovegreatads's picture
312 pencils

noble effort. could have been better strategized, though. the 'wrinkles' peg trivializes it. it's a very 'young person's way of looking at older people'.

Guest's picture

made me go to the site

mikeelrapido's picture
1929 pencils

Great idea!


zaina's picture
85 pencils

they attract the audience attention i think that was the purpose of the design

kgeiger's picture
7287 pencils

These are very nice. Well done.

Guest's picture

i had to read the web site to get the concept...

CGilb09's picture
572 pencils

Ditto. Of all the lessons society could stand to learn (and could use a campaign), it kind of seems silly to advertise "respect your elders." What next, a campaign telling you to make your bed and throw your clothes in the hamper?

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Juan Cabral's picture
Juan Cabral
709 pencils

Unfortunately, people do notice and talk about it.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

rolling.stone's picture
2740 pencils

whether it is print or outdoor, BTW good effort


~ Quite obviously, I have gathered no moss ! ~

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