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See the Person Not the Age, Notice

Agency: 
Published/Aired: 
October 2009
Description: 

Why don't you notice people with wrinkles too?
seethepersonnottheage.com

Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson

Comments (12)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

whether it is print or outdoor, BTW good effort

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~ Quite obviously, I have gathered no moss ! ~

Pedestrian's picture
Pedestrian
Activity Score 492

Why don't I notice people with wrinkles too?

CGilb09's picture
CGilb09
Activity Score 572

I do...

Tweet tweet: @ThisAbility

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

must say this is one of the few "sentance" url's that are designed properly enought for people to read it as seperate words.

ilovegreatads's picture
ilovegreatads
Activity Score 312

noble effort. could have been better strategized, though. the 'wrinkles' peg trivializes it. it's a very 'young person's way of looking at older people'.

Guest's picture
Guest

made me go to the site

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great idea!

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zaina's picture
zaina
Activity Score 85

they attract the audience attention i think that was the purpose of the design

kgeiger's picture
kgeiger
Activity Score 7287

These are very nice. Well done.

Guest's picture
Guest

i had to read the web site to get the concept...

CGilb09's picture
CGilb09
Activity Score 572

Ditto. Of all the lessons society could stand to learn (and could use a campaign), it kind of seems silly to advertise "respect your elders." What next, a campaign telling you to make your bed and throw your clothes in the hamper?

Tweet tweet: @ThisAbility

Juan Cabral's picture
Juan Cabral
Activity Score 709

Unfortunately, people do notice and talk about it.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

rolling.stone's picture
rolling.stone
Activity Score 2741

whether it is print or outdoor, BTW good effort

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~ Quite obviously, I have gathered no moss ! ~

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