Scottish Government: See the Person Not the Age, Good Job

This is proof you can have wrinkles and still do a good job.

Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson


Guest's picture


Guest's picture

I think this is a very thoughtful and effective way to draw empathy for the aged. Goof job
Gbenga, Lagos Nigeria

Juan Cabral's picture
Juan Cabral
709 pencils

Who said the opposite?

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Shouldn't the sentence be divided in a different way to be more effective? Like:
This is proof /
You can have wrinkles /
And still do a good job.

Great concept btw,

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