Scotch-Brite: Jug

Advertsing Agency: Arc Worldwide/Leo Burnett, Thailand
Executive Creative Directors / Creative Directors: Sompat Trisadikun
Art Directors: Sompat Trisadikun
Copywriter: Denchai Kheereeluk
Photographer: Theerawit Kong-ngam / Presto Co.
Computer Artist: Saranuwat Thamniroth / Presto Co.
Producer: Sarawut Lertkittipaporn

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25 comments

Guest's picture
Guest

Very very subtle.

But I like it.

AmigoInvisible's picture
AmigoInvisible
195 pencils

Absolutely gorgeous. Brilliant idea. I love it.

Guest's picture
Guest

Brilliant

tridipnandi's picture
tridipnandi
220 pencils

good one...

Guest's picture
Guest

very nice!!

mikeelrapido's picture
mikeelrapido
1929 pencils

I don't get it. Message?

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

A stranger abroad's picture
A stranger abroad
427 pencils

I *think* it means to say the soap suds, rather than being slippery are (or rather have as much grip as) raised or acid-etched texture areas. Because of the gloves. I think. At first sight it just looks like a jug covered in soap suds to me. At second sight too come to think of it.

Please someone correct me if I am wrong, but that is my best guess. I can't agree that it is 'brilliant' btw, even in the degraded-by-being-used-way-too-much sense of the word.

Klidesign's picture
Klidesign
209 pencils

Too subtle for this kind of thing, if you ask me...I do like the Photography, though.

Guest's picture
Guest

The soap is made up of Suction cups.... It's nice but i had to look 4 Times to see it. A little too subtile for my taste.

Guest's picture
Guest

I saw the map of the world, with the Atlantic in the middle... Which is quite brilliant.
You could go as far as seeing the metaphor - the continents are slipping away, global warming etc

Am i misreading? I hope not, for the sake of the ad...

Yours,
boldpixie

Guest's picture
Guest

To stranger abroad: upon *very* close inspection, the soap bubbles appear to be suction caps. I don't think many people would notice that, which is a real shame. It's a case of the artwork being almost too good to convey the message.

A stranger abroad's picture
A stranger abroad
427 pencils

Ah yes, thank you. Perhaps that would be more obvious at actual magazine size. Even blown up, the image here is a lot smaller than a DPS.

Guest's picture
Guest

they shouldl've used another liquid, wine maybe, so the suction cups can be seen better.

Guest's picture
Guest

way too subtle, i needed 10 minutes to saw it

Guest's picture
Guest

Makes no sense. Advertising for advertisers. Not consumers.

silvi's picture
silvi
4172 pencils

Demasiado complicado decodificar la imagen. Lástima, porque es una buena idea.
Complicate message.

PERP's picture
PERP
433 pencils

Doesn't work, it is far to subtle. Beautiful photo and art-work any way, it can be really tricky to take a god shot like this one and to work with it as well.

.: look for the green giant on the label :.

AmigoInvisible's picture
AmigoInvisible
195 pencils

I think the subtlety makes the realization—the "aha!" moment— all the more rewarding.

Of course, I would think it would be hard to expect absolutely every consumer stumbling upon this print ad on a magazine to try and decode it,
but I still think it's brilliant.

Guest's picture
Guest

too subtle for me.

ricklongo's picture
ricklongo
1244 pencils

I like the signature, and the idea is not bad. However, the execution is atrocious. I'm willing to bet 99% of consumers would never get this.

nemesis's picture
nemesis
761 pencils

Very good idea, beautiful execution, but it's way TOO subtle too work. Sure, here everyone is looking for those subtleties, but the everyday person who sees it in a magazine, won't stare at it for so long to get it. I had to look at it like 4 times and read the comments below to see if I got a hint. But like I said, it's a very good idea!

Guest's picture
Guest

Let's see how this guys do at Cannes festivals.

Guest's picture
Guest

God is thaï

kgeiger's picture
kgeiger
7079 pencils

A really nice idea that unfortunately wasn't done any justice in the execution. :(

pwucel's picture
pwucel
158 pencils

Sorry, it take few steps before reaching the message and low IQ can not see that. May be Scoth Brite is popular in cleaning pad which is kept in consumers mind, not for the globes... so in the first glance, why the jug has bubbles.

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