Scotch-Brite: Glass

Sponge for utensils and delicate surfaces.

Advertising Agency: Grey Colombia
Creative VP: Juan Pablo Hernandez
Creative Director: Mauricio Dueñas
Copywriter: Diego Arenas
Art Director: Mauricio Gaitan

Published: 
September 2009

12 comments

Prof's picture
Prof
1449 pencils

me no get

Quite really.

everartz's picture
everartz
7609 pencils

me no like
coz i dont see that this has anything to do with delicate utensils

| Everartz |

silvi's picture
silvi
4172 pencils

I don´t see a connection between text and image.

Guest's picture
Guest

boring

Guest's picture
Guest

...ok....I so dont get this - I thought, maybe a kid spilt some drink on their homework...they mop it up with a sponge, but then I'm lost the homework is gone and it leaves a white mark in the shape of the glass that spilt onto it????
yeah i so dont get what your trying to say.

Guest's picture
Guest

The problem is that they didn't translate the whole text. The product's name translation is something like Scotch Brite "Zero Scratches". In spanish the word for "Scratche" and "Line" like in this paper page could be the same: "rayas"

Guest's picture
Guest

Qué aviso tan estúpido y facilista.

Guest's picture
Guest

Estos señores de Rep definitivamente tienen muchas ganas de que los critiquen. Qué aviso tan bobo.

Guest's picture
Guest

Estos de rep definitivamente tienen muchas ganas de que los critiquen. Qué aviso tan bobo.

Guest's picture
Guest

muy, pero muy malo!!!!!!!!!!!!!!!!!
es la primera idea que llega a la cabeza, debe ser idea de un practicante... MALO!!!!!!!

nepstein's picture
nepstein
197 pencils

Okay, so it's a product that won't scratch your delicate glassware. I can think of at least 10 ways to better represent this than a white silhouette laid over a grid of gray lines...

barbe's picture
barbe
102 pencils

Why the maths paper?

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