Scotch-Brite: Chicken

Advertising School: Escola Cuca, Brazil
Art Director: Christian Gonzalez
Copywriter: Bruno Mattheus


Guest's picture

I fail to see the point of this ad so it doesn't move me. sorry

tirthomitro's picture
2762 pencils

Stupid Ad!

they showed me a picture & i laughed
dignity has never been photographed

Molecule's picture
435 pencils

I don't get it

Guest's picture

I'd rate this Campaign 8/10

It simply means what ever you Cook, Be it Fried Chicken, or bake a Cake or whatever, Scotch Brite can clean it. It's a well thought concept, a good Copy would have helped

Chris Draper's picture
Chris Draper
14 pencils


Guest's picture

I am not sure on the concept and yes completely agreed that a copy would have helped but on the contrary 3M moving forward with creative ads is reallly nice.

Although it does suprise me how was this advert approved by the 3M team as the logo placement is completely wrong according to the brand guidelines (3M logo is either top left or bottom right)

Rooster's picture
125 pencils

Que bosta de conceito hein velhos.

Guest's picture

maybe i got to know you...
poor you... faggot or not... you GOTTA accept yourself...

Guest's picture

i dont get it

Guest's picture

It means Scotch Brite can clean everything

Anonymous Author's picture
Anonymous Author
1541 pencils

It means Scotch-brite shape-shifts into whatever it cleans.

Write a wise saying and your name will live forever – Anonymous.

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