Scotch-Brite: Che

Put an end to hair in your clothes.

Advertising Agency: Matos Grey, Brazil

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13 comments

miko1aj's picture
miko1aj
3100 pencils

i don't believe that someone used Che one more time in the ad.

ahmed ragheb's picture
ahmed ragheb
297 pencils

yeah !! even that i hate CHE .. but i liked the idea !!

BachBern's picture
BachBern
106 pencils

Next Cannes they will invent a whole category for ads with Che.

joestamp's picture
joestamp
130 pencils

this is fucking cool man!!! nice one! who cares if they used che - the idea is sweet - che was a cunt anyway!!

MJ05's picture
MJ05
88 pencils

i like the idea.... i would use Santa, at least.

MJ

judgeAd's picture
judgeAd
30 pencils

oh noo...Che again???..

adgoddess's picture
adgoddess
369 pencils

It's funny, that everyone complains only about the fact, that Che is more popular than Coke. For me utilising the image of the guy who invented concentration camps, personally shot hundreds of his political enemies and signed letters to his mother as "Stalin 2" is not controversial - it is stupid. I know that for some uneducated kids Che is a symbol of "revolution" (mostly against their parents) but why don't someone make a campaign that would educate people about Che's crimes against humanity and shady past?

silenciorn's picture
silenciorn
153 pencils

Obvioulsy, the idea comes from the old "oh no mom! you messed up my shirt! why did you wash it". So, the young son/daughter goes to college (in Brazil, of course) and learns Marx and feels himself/herself a revolutionary. But the t-shirt gets all dirty and haired. And his/her mom, with no respect for symbols cleans it up. The point is not really that there is the all famous Che iconic, high contrasted pic. They needed an image, normally with hair, known to people and with a big connection to the ones who tidy up the clothes of the family. Don't you think?

si fai il mio nome, non ci sono più...

tangara's picture
tangara
14 pencils

So much dumb arguments to such a simple idea...

like it anymway

antondeluxe's picture
antondeluxe
43 pencils

do you have hearded the word, Che Still Alive:P

Jacob's picture
Jacob
2 pencils

Funny

Copypastewriter's picture
Copypastewriter

oh look, a shaved cunt.

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