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Scotch tape: Ransom
Art Director: Juri Zaech, Felix Hoffmann
Copywriter: Kanak Mehra
Via: newcreatives
Comments
Salü Juri
geit der güet, so wie's üsgseht.
und, hesch di scho ans wetter in hamburg gigwent?
no vill gschpass aner arbeit da obina.
schöne
wtf?
Swiss dialect at its best ;)
Truly a code sometimes.
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Draw a circle. Then, step out of it.
what exactly are you talking about?
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Pee a circle. Then, shit into it.
scotch whisky
I´m bored, always the same concept. Why dont you just think a little before made it?
what a shoddy ad
// So I rofl'ed at him
Not working as a campaign.
Too dark compared to 'bent nail' ad.
Two strategies here.
Student work, Ivan?
>>>> That's not an ad. THIS is an ad.
Kiss him, he's Irish.
BTW, anybody noticing the substantial similarity in TPPWF?
No more fking stationary bollox, its all looking the same and it ain't going to get you an award, pick a new category
Strip. Strip. Strip.
Better than previous. I like it.
ouch!!!
* it's not how good you are. it's how good you want it to be *
nice!
I quite liked this.
Not as strong as the nail one though. That was insightful.
good!
I need a scotch.
i had to look at the credits. can't be the same guys with the nail. that one is 2 classes better.
nice.
I like it!!!!! sorry!!! But I think it's a nice ad for another comun product.
Nice!!! but art direction could be better
I actually prefer this ad to the previous. More believable and, more importantly, more relatable. Even if you've never been held ransom, you know what it's like to rip a piece of tape or band-aid off your skin. The idea of a piece of tape being stronger than a nail is nowhere close to believable. Not that it must be, but the fact that this ad is relatable makes it stronger.
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