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34 comments

klaussnow's picture
klaussnow
1677 pencils

this is getting tired: post-it notes, tape...the cliche is getting cliche.

... its already been done...

claustro's picture
claustro

bla bla.
nice workey!

erhanali's picture
erhanali
368 pencils

Lovely work.

"Everyday is one short life"

www.erhanali.blogspot.com/

Jean_BR's picture
Jean_BR
48 pencils

a lot better than the ransom one for sure

Rog's picture
Rog
6094 pencils

Like it.

>>>> That's not an ad. THIS is an ad.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

This is pathetic. Scotch tape is strong. Big fucking deal. Where's the insight? Where are the stunning visuals? Simple doesn't always equal good, let's get that clear.

msred's picture
msred
491 pencils

What kind of stunning visuals do you need to sell tape?

andresjugwillo's picture
andresjugwillo

meeeeeeeeeeeeeeeep.
go back to ad school.

Umlaut's picture
Umlaut
199 pencils

Clever isn't clever. Simple is clever.

sushantd's picture
sushantd
125 pencils

good work, beauty ...keep it up

saidukaringa's picture
saidukaringa
273 pencils

I Like the way of thinking

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Ajmal's picture
Ajmal

Its fine, simple... i like this concept.

AJ

arkoprovobose's picture
arkoprovobose
30 pencils

makes sense ...keep it up

itch's picture
itch
806 pencils

although it is pretty similar to post it notes, da idea is still ok. not bad..

* it's not how good you are. it's how good you want it to be *

Robak's picture
Robak

great and simple.

Tobar's picture
Tobar
12 pencils

Creative One:
„Let's see… we have a very, very strong tape here… what is also strong?“

Creative Two:
„A nail?“

Creative One:
„Man, you are a fucking genius!!!“

Creative Two:
„Let's get that hot shit on adsoftheworld!“

Creative Three:
„I Like the way of thinking!“

Creative Four:
„Simple and cool. Nice!“

Creative Five:
„Great and simple.“

Edo's picture
Edo

Creative six:
"Creative One:
„Let's see… we have a very, very strong tape here… what is also strong?“

Creative Two:
„A nail?“

Creative One:
„Man, you are a fucking genius!!!“

Creative Two:
„Let's get that hot shit on adsoftheworld!“

Creative Three:
„I Like the way of thinking!“

Creative Four:
„Simple and cool. Nice!“

Creative Five:
„Great and simple.“"

Don't get it personal Tobar. :)
Like the work though.

Tobar's picture
Tobar
12 pencils

I need a scotch. A very strong one.

Ed Mintone's picture
Ed Mintone
585 pencils

I think they nailed it

marcelo_andrade's picture
marcelo_andrade
119 pencils

Really nice! Perfect concept and art direction!

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

nemesis's picture
nemesis
761 pencils

i like it... simple and gets the message across.

Tere's picture
Tere

Very cool! Simple but with a funny and clear message. Well done! Tere

postman's picture
postman
951 pencils

I know it seems like too much thinking but I immediately got the idea they bent it before and attached it to the wall afterwards. Therefore, it doesn't work for me. And I don't like the art work and the line either.

Ag's picture
Ag
305 pencils

How do I fold the nail??? Driving it in, is easier by far...

proverbialthought's picture
proverbialthought
278 pencils

The nail was bent by trying to hammer it into the wall. The wall was too strong. But you can ALWAY tape something to a wall is kind of their message.

g-juice's picture
g-juice

this really is feeling like a very amatuerish forum.
whatever you say about this ad ignores one very key thing. its bullshit. a little exageration is good sometimes. but in this case i as a consumer dont believe the claim. bullshit kiddo!

g-juice's picture
g-juice

this really is feeling like a very amatuerish forum.
whatever you say about this ad ignores one very key thing. its bullshit. a little exageration is good sometimes. but in this case i as a consumer dont believe the claim. bullshit kiddo!

microphine's picture
microphine
33 pencils

good job guys!
there are few ideas like this left.

proverbialthought's picture
proverbialthought
278 pencils

I really don't think it was about being strong. Imagine trying to hammer a nail into a wall that is impenetrable, then just taping it up instead. I think it's just a joke that tells you to tape stuff up that can't be hammered into the wall. I really didn't get strength from this at all, I got "alternative to nails and wall punctures". But that's just my take; I could be waaaay off.

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

my interpretation is that it's a coat hook.

so the idea is that the tape is so strong that even when you hang a coat or picture on it, it won't slip.

Guest1900's picture
Guest1900

I think we're missing a sense of reality here. Why would you tape a nail to something? It would be different if this were an actual test one could perform, but this entire setup is too unrealistic to get the message across.

fractalrene's picture
fractalrene
1506 pencils

Cool. Nice thinking indeed. Not what you would do, but you could. Good idea. The Systematic Inventive Thinking has detected the 'Promises To The Extreme' approach as one of the formulas for award winning ads. Take that Volkswagen's Grand Prix at Cannes in 2004 for example. Sometimes less is more.

shy's picture
shy

pl get a sense of humour all of u!a little laugh ain't killing no one

stapel@creativebits.org's picture
stapel@creative...
24 pencils

very very very good idea

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