Scotch Brite: Tom & Jerry

Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma, Hesham Ellabban
Art Director: Montasser Khalil
Published: February 2009


Guest's picture

This is just so nice! Very VW. Very good.

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What does your comment mean?

NastyJester's picture
744 pencils

I think he means the VW Beetle ads. "Fun on the outside, serious on the inside." I don't think it's plagiarism, but I see what he means.

Agree with other comments... characters need to have a bigger tough/soft gap. After all, most of the time, Jerry is kicking Tom's ass.

Guest's picture

COOL and Beauty!!!

Guest's picture

very cool, like it a lot!

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Love the art direction and illustration.

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I love it

john doe's picture
john doe
1571 pencils

looks like the agency got up early to write all the comments.

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shahid.h's picture
256 pencils

didnt agree with the ad.

1. both are rough when it comes to ways of taking each other's happiness.

2. i was happy to see the proportion of green and sponge as large and small but then its not in the idea as the rest two ads miss that

the idea is missing, there is more emphasis on execution...looks cute, nothing else

TRICKY's picture
3950 pencils


The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

cool, i love it too much

Guest's picture

Brilliant campaing!!!

Guto Araki's picture
Guto Araki
158 pencils

Reminds me a lot the Jeep campaign, Cannes Lion 2008.

here it is:

sold's picture
3285 pencils

clever, but.... in my country the yellow part isnt to dry.... i wish to know how they use the green part with soap and water to clean withou make the yellow part wet too...

Guest's picture

some cool conceptual angle.
my mame is taboo and i live in south africa and im an artist. i am looking for a gallery from usa or europe that can buy some of my work. my number is +27 825972638

Sherif Hany's picture
Sherif Hany
92 pencils

Well i know what u mean...that the Scotch bright has double different soft and other rough...
ok...we do understand it as career Professionals..

but will the Target of housewives in Egypt...who use the product will understand it ?...i doubt...but sure that they wont

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