Scotch Brite: Tom & Jerry
Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma, Hesham Ellabban
Art Director: Montasser Khalil
Published: February 2009
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17 Comments
This is just so nice! Very VW. Very good.
What does your comment mean?
I think he means the VW Beetle ads. "Fun on the outside, serious on the inside." I don't think it's plagiarism, but I see what he means.
Agree with other comments... characters need to have a bigger tough/soft gap. After all, most of the time, Jerry is kicking Tom's ass.
COOL and Beauty!!!
very cool, like it a lot!
Love the art direction and illustration.
I love it
looks like the agency got up early to write all the comments.
lol
didnt agree with the ad.
1. both are rough when it comes to ways of taking each other's happiness.
2. i was happy to see the proportion of green and sponge as large and small but then its not in the idea as the rest two ads miss that
....
the idea is missing, there is more emphasis on execution...looks cute, nothing else
Forced
The man who stops advertising to save money is like the man who stops the clock to save time
cool, i love it too much
Brilliant campaing!!!
Reminds me a lot the Jeep campaign, Cannes Lion 2008.
here it is: http://www.flickr.com/photos/gutoaraki/2619273357/
clever, but.... in my country the yellow part isnt to dry.... i wish to know how they use the green part with soap and water to clean withou make the yellow part wet too...
some cool conceptual angle.
my mame is taboo and i live in south africa and im an artist. i am looking for a gallery from usa or europe that can buy some of my work. my number is +27 825972638
Well i know what u mean...that the Scotch bright has double different faces..one soft and other rough...
ok...we do understand it as career Professionals..
but will the Target of housewives in Egypt...who use the product will understand it ?...i doubt...but sure that they wont