Scotch Brite Rubber Gloves: Falcon

Extra heavy duty.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Directors: Till Hohmann, Dalbir Singh
Art Director: Mel Harvey
Copywriter: Dylan Kidson
Photographer: Matt Watson
Retouching: Cream Studios, Sydney
Published: December 2008

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32 comments

Guest's picture
Guest

very simple and clever

everartz's picture
everartz
7611 pencils

it serves the local community in the UAE, nowhere else apart from being a very average ad
--
Everartz

| Everartz |

Guest's picture
Guest

normal

Guest's picture
Guest

sweet, i like it.

Guest's picture
Guest

Trash!

TRICKY's picture
TRICKY
3930 pencils

Cannes!!!!!lol

The man who stops advertising to save money is like the man who stops the clock to save time

corporal_hicks's picture
corporal_hicks
365 pencils

Idea is ok.
But somehow details are lost on the glove.
Photography could be improved.

Guest's picture
Guest

Gud ad making to exists fun. Burd not to be eyes cover. LIKING SOME!

ackattak's picture
ackattak
396 pencils

Couldn't have said it better myself!

kgeiger's picture
kgeiger
7059 pencils

Sorry to hear that. ;)

Guest's picture
Guest

bueno, me imagino que el pajarraco debe ser muy bueno para fregar platos o baños. Señores este es el tipico anuncio de creativos para creativos. ¿ y la consumidora qué?

pinkshick's picture
pinkshick
37 pencils

Creo que el mensaje es que el guante es tan resistente que protege a quien lo usa de las garras del pajarraco y dado esto, obviamente protegerá al consumidor de las tareas del hogar al usarlos... no es muy difícil de razonar.

Guest's picture
Guest

Una buena ama de casa de Vallecas reconocerá rápidamente los beneficios de usar estos guantes. Evitará que las pinzas de bueyes y bogavantes le hagan daño...

P.D. cuando el pájaro se lance a por los ojos también estará protegida

Guest's picture
Guest

i like the simplicity of this ad - nice observation of local culture. definitely tells me what the product's key benefit is. two thumbs up.

For you 'nay sayers' out there: falconry is big in the Gulf region of the Middle East. Most falconers use a very thick leather glove given the the strength of the falcon's talons and the sharpness of its claws. Hence, great consumer insight simply executed.

Guest's picture
Guest

Easy idea...local evidence. Nothing new....i rate this honest ad 4/10 .

Guest's picture
Guest

Nice concept.. But bad execution; many effects are missing.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Idea 6/10. Art direction 4/10.

Guest's picture
Guest

Nay sayers! This is well thought out. Yes, the glove has lost some detail, but that shouldn't ruin the idea for you. Thats a finishing issue.

picktokyo's picture
picktokyo
1404 pencils

I hate a single print ad. means idea stuck there and hard to be extended.

Guest's picture
Guest

I think this is a great simple ad. i'd like to see some of the ads from the naysayers.

nasham's picture
nasham
9 pencils
BFB's picture
BFB
941 pencils

You can't really compare these two. They are for two seperate products with two seperate insights.
That being said, I think the idea here is good and the relevance to the target market is great. I'm thinking the idea came before the brief but I never really cared about those kind of things. Execution could be better.

Guest's picture
Guest

wrong example....nothing to do with this ad. please let's be honest with comments.

Guest's picture
Guest

Nice. I like it. Unfortunately it´s more insightfull and charming when you now, it´s made in Dubai. In other words: good for the local shows but not on an international level.

adster's picture
adster
34 pencils

Done daana done done... once.

slip's picture
slip
919 pencils

ag cute mom

SJB

Guest's picture
Guest

Brilliant luv it!

Guest's picture
Guest

Truchazo. Está simpático, pero un par de piecitas más lo terminarían de levantar. Una sola al final se queda en el chiste.
Pero mola.Felicidades.

eject's picture
eject
69 pencils

Estoy deacuerdo, se puede alargar más y hacer piezas hermanas. Como el guante de entrenador de perro por ejemplo.
h

maashookshee's picture
maashookshee
414 pencils

selling one .. good

Guest's picture
Guest

it really catch the local target but the execution could be much more effective no ?

Guest's picture
Guest

i like it, very nice
100% took from Arabian culture

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