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Scotch Brite: Mr & Mrs Smith

Scotch Brite: Mr & Mrs Smith
Your rating: None Average: 8.3 (70 votes)

Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma, Hesham Ellabban
Art Director: Montasser Khalil
Published: February 2009

19 Comments

Guest's picture
Guest | Wed, 2009-04-01 17:55

Totally wrongheaded. Aren't Mr. & Mrs. Smith both rough? Seems sexist to me. Plus, what demo is seeing this movie and buying sponges? Overall, seems like borrowed interest to my entire advertising class. Plus, Brandon thinks it is creatively challenged.

Guest's picture
Guest | Wed, 2009-04-01 20:19

good job

Guest's picture
Guest | Wed, 2009-04-01 20:29

smart love

Guest's picture
Guest | Wed, 2009-04-01 21:25

haha sexy

Guest's picture
Guest | Wed, 2009-04-01 21:50

Great job!!!!!!

Guest's picture
Guest | Wed, 2009-04-01 23:48
7

I really like it!! Neat One!!!!

Guest's picture
Guest | Thu, 2009-04-02 01:05

YAAA MONZZ.....YA Monzz.........
Please Hang up now.....I'm watching something on TV

Blair Semenoff's picture 661 pencils
Blair Semenoff | Thu, 2009-04-02 02:04

Right on very fitting & unique!

http://www.truactionflix.com

527jellybeans's picture 50 pencils
527jellybeans | Thu, 2009-04-02 02:40

I dont think Mrs smith fits under "soft"

petek's picture 1894 pencils
petek | Thu, 2009-04-02 04:17

Neither would I say Hardy = rough, Laurel = soft, Tom = rough, Jerry = soft ... The basic idea of the campaign is nice, but all the testimonials are wrong.

dude79's picture 12 pencils
dude79 | Thu, 2009-04-02 06:06

Out of the three, i love this one the most. I see a rough and tough guy protecting the soft side. I'm not sure why people think Mrs Smith wasn't soft, the movie would've been a failure.

The great thing about Mrs. Smith is that she's soft but rough enough to take you OUT...

I love the idea, Great execution. Creative and simple for the experienced.

Guest's picture
Guest | Tue, 2009-04-07 03:10

admit it, u shudn't need to debate that point. nice idea just that ALL 3 examples just don't ring true.

it needs a Dr. jekyl and Mr. hyde kind of contrasting characters. like maybe popeye and olive... i dunno.

miguinare's picture 32 pencils
miguinare | Thu, 2009-04-02 08:53

jajajajajaja this is cool. Good way to eliminate with harshness and smoothness.

Nomad8's picture 204 pencils
Nomad8 | Thu, 2009-04-02 14:30
7

Loving these series of ads, the idea is superb but wish you guys would get better rough and soft characters. In these, you need to say 'rough' and 'soft' for people to get it. Ideally, that should come out as the personality of the characters you are depicting.

slip's picture 925 pencils
slip | Fri, 2009-04-03 07:42

agree with petek.

SJB

Guest's picture
Guest | Fri, 2009-04-03 16:50

Wow!!!

Guest's picture
Guest | Fri, 2009-04-03 16:51

Very well done

Guest's picture
Guest | Fri, 2009-04-03 17:05

Nice campaign

sold's picture 2623 pencils
sold | Mon, 2009-04-06 08:45

clever

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