Scotch Brite: Mr & Mrs Smith

Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma, Hesham Ellabban
Art Director: Montasser Khalil
Published: February 2009

19 comments

Guest's picture
Guest

Totally wrongheaded. Aren't Mr. & Mrs. Smith both rough? Seems sexist to me. Plus, what demo is seeing this movie and buying sponges? Overall, seems like borrowed interest to my entire advertising class. Plus, Brandon thinks it is creatively challenged.

Guest's picture
Guest

good job

Guest's picture
Guest

smart love

Guest's picture
Guest

haha sexy

Guest's picture
Guest

Great job!!!!!!

Guest's picture
Guest

I really like it!! Neat One!!!!

Guest's picture
Guest

YAAA MONZZ.....YA Monzz.........
Please Hang up now.....I'm watching something on TV

Blair Semenoff's picture
Blair Semenoff
651 pencils

Right on very fitting & unique!

527jellybeans's picture
527jellybeans
50 pencils

I dont think Mrs smith fits under "soft"

petek's picture
petek
1894 pencils

Neither would I say Hardy = rough, Laurel = soft, Tom = rough, Jerry = soft ... The basic idea of the campaign is nice, but all the testimonials are wrong.

dude79's picture
dude79
12 pencils

Out of the three, i love this one the most. I see a rough and tough guy protecting the soft side. I'm not sure why people think Mrs Smith wasn't soft, the movie would've been a failure.

The great thing about Mrs. Smith is that she's soft but rough enough to take you OUT...

I love the idea, Great execution. Creative and simple for the experienced.

Guest's picture
Guest

admit it, u shudn't need to debate that point. nice idea just that ALL 3 examples just don't ring true.

it needs a Dr. jekyl and Mr. hyde kind of contrasting characters. like maybe popeye and olive... i dunno.

miguinare's picture
miguinare
32 pencils

jajajajajaja this is cool. Good way to eliminate with harshness and smoothness.

Nomad8's picture
Nomad8
204 pencils

Loving these series of ads, the idea is superb but wish you guys would get better rough and soft characters. In these, you need to say 'rough' and 'soft' for people to get it. Ideally, that should come out as the personality of the characters you are depicting.

slip's picture
slip
919 pencils

agree with petek.

SJB

Guest's picture
Guest

Wow!!!

Guest's picture
Guest

Very well done

Guest's picture
Guest

Nice campaign

sold's picture
sold
3219 pencils

clever

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