Scotch Brite: Mr & Mrs Smith
Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma, Hesham Ellabban
Art Director: Montasser Khalil
Published: February 2009
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Comments
Totally wrongheaded. Aren't Mr. & Mrs. Smith both rough? Seems sexist to me. Plus, what demo is seeing this movie and buying sponges? Overall, seems like borrowed interest to my entire advertising class. Plus, Brandon thinks it is creatively challenged.
good job
smart love
haha sexy
Great job!!!!!!
I really like it!! Neat One!!!!
YAAA MONZZ.....YA Monzz.........
Please Hang up now.....I'm watching something on TV
Right on very fitting & unique!
http://www.truactionflix.com
I dont think Mrs smith fits under "soft"
Neither would I say Hardy = rough, Laurel = soft, Tom = rough, Jerry = soft ... The basic idea of the campaign is nice, but all the testimonials are wrong.
Out of the three, i love this one the most. I see a rough and tough guy protecting the soft side. I'm not sure why people think Mrs Smith wasn't soft, the movie would've been a failure.
The great thing about Mrs. Smith is that she's soft but rough enough to take you OUT...
I love the idea, Great execution. Creative and simple for the experienced.
admit it, u shudn't need to debate that point. nice idea just that ALL 3 examples just don't ring true.
it needs a Dr. jekyl and Mr. hyde kind of contrasting characters. like maybe popeye and olive... i dunno.
jajajajajaja this is cool. Good way to eliminate with harshness and smoothness.
Loving these series of ads, the idea is superb but wish you guys would get better rough and soft characters. In these, you need to say 'rough' and 'soft' for people to get it. Ideally, that should come out as the personality of the characters you are depicting.
agree with petek.
SJB
Wow!!!
Very well done
Nice campaign
clever