Scotch Brite: Kitchen gloves, 1
Advertising Agency: Gery Colombia/REP-GREY Worldwide
Creative Director: Mauricio Dueñas
Copywriters: Nelson Pardo
Art Directors: Nelson Pardo
General Creative Director: Juan Pablo Hernández
Account executive: Angely Romero
Photographer: Oscar Nizo
6 Comments
great!
honestly, i don't get it. what does the line say? why 2 brands?
what is the line?
The line says "Kitchen Gloves" (gloves for Kitchen), I think they are trying to relate the idea of These animals = food (crab, chicken, cow) with "kitchen", ... so they are showing the product (the gloves) in the the animal's shapes, its simple, these are animals most of the people cook in a kitchen.
PS: sorry about my English :S
erm.. these gloves are for cleaning, not cooking
of course, i know... but they are selling gloves to use when you are cleaning dishes for example... in the kitchen