Scotch Brite: Kitchen gloves, 1

Advertising Agency: Gery Colombia/REP-GREY Worldwide
Creative Director: Mauricio Dueñas
Copywriters: Nelson Pardo
Art Directors: Nelson Pardo
General Creative Director: Juan Pablo Hernández
Account executive: Angely Romero
Photographer: Oscar Nizo

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6 comments

Guest's picture
Guest

great!

Wordnerd's picture
Wordnerd
6662 pencils

honestly, i don't get it. what does the line say? why 2 brands?

goci134's picture
goci134
241 pencils

what is the line?

mauroxxx's picture
mauroxxx
538 pencils

The line says "Kitchen Gloves" (gloves for Kitchen), I think they are trying to relate the idea of These animals = food (crab, chicken, cow) with "kitchen", ... so they are showing the product (the gloves) in the the animal's shapes, its simple, these are animals most of the people cook in a kitchen.

PS: sorry about my English :S

Wordnerd's picture
Wordnerd
6662 pencils

erm.. these gloves are for cleaning, not cooking

mauroxxx's picture
mauroxxx
538 pencils

of course, i know... but they are selling gloves to use when you are cleaning dishes for example... in the kitchen

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