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SCJ Rally Car Wax: Helicopter
Shines and protects for longer.
Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Published: November 2007
Comments
Simple and nice. Like it.
yes!
oh my god! Too much early to honour the Nugget ad!!!
DONEEEEEEEEEEEEEEEEEEEEEEEEEEEE!
8
"Everyday is one short life"
www.erhanali.blogspot.com/
simple. awesome.
I like it.
Very original, simple, totally new idea.
SMART, CLEAR, NICE!
Clear and concise. Like it.
Great! Good job!
Nice, clear, good job
Absolutely brilliant. An award winner!
yes! great idea.
www.bahonsadvertising.co.uk
Ha!
-----------------------------------------
http://godwindmello.blogspot.com
good idea, mediocre art direction.
(6/10)
me parece divertida la idea, pero no genial.
[ http://eltubedeyou.blogspot.com ]
Awesome. Wish it was mine.
Very smart.
Awesome idea. Hate the art direction of the product.
Kinda clunky line to me. Or is that a translation from Afrikaaaaaaaans?
And I'm not getting the whole protection message from this ad, so they might as well kill that word altogether. And put the line next to the product shot. Nobody reads the type on a package (especially that small.)
So, my line for the ad would be "Amazingly brilliant finish."
Or no line at all.
You're wrong mate, the ad has no line. "Shines and protects for longer." comes standard on the packaging.
Add insult to injury then burn the candle at both ends.
Non-local here. Never seen the product. I thought that line was actually written by the agency. You know how they sometimes write copy and they'd incorporate it into the... no need to explain, right?
I quite like the visual idea here, though.
ya jhakaas!
amazing.................this ad shines as the product does.
this ad just got one show shortlist. well deserved.
it was already made by euro Argentine in october and of a creative way but.
Sorry guys.
http://www.advertolog.com/paedia/prints/2008/4/8/199682/
And the same idea this accompanying by a tv ad.
sorry again.
you muppet, this is a completely different ad, it's better and i'm sure it was produced before october. the ad you have attached is stupid! aliens don't use lasers to beam people up they use light, so why the hell is the light blowing up the space ship????? it's dumb! face it. the rally ad is a better idea.
Where did you see an abduction?? And it's done. Look this spot, besides of the ad wich it's much better.
Done, done, done, done, done. Sorry.
http://www.youtube.com/watch?v=l6VpQ9Vq1dQ
Poor art direction bad retouch and alredy done sorry guys.
http://www.ibelieveinadv.com/commons/nugget-ufo.jpg
The one for nugget is much better
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