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Comments (28)

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Highest Rated

birdy's picture
birdy
Activity Score 2

"That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?"

Because if this scissor is the ONLY one can talk, the crime will never been told. Get that?

Albondiga's picture
Albondiga
Activity Score 96

Fantastic powerful copy. Nice one.

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Apparently, the O&M HK team labours under the impression that any fatal domestic violence against a woman in a Muslim family is considered a 'honour killing'. I think you may want to understand it better before you try and stop it. That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?

The copy is well written though.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

birdy's picture
birdy
Activity Score 2

"That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?"

Because if this scissor is the ONLY one can talk, the crime will never been told. Get that?

john ler's picture
john ler
Activity Score 667

Thanks to the writer. She ruined my day.
Hats off.

john ler's picture
john ler
Activity Score 667

Thanks to the writer. She ruined my day.
Hats off.

Tapper's picture
Tapper
Activity Score 490

Shanty you depressing boring four eyed mthfker, piss off and shove your glasses up your ass, so then you can see propperly up it.

Strip. Strip. Strip.

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Neimad, I knew I should've worn a condom when I met your mum at the trailer park. Oh well... Karma.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Tapper's picture
Tapper
Activity Score 490

yeah... kind of annoyed now, that I did wear wear one with your sister last night

Strip. Strip. Strip.

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Why, wasn't your mom free?

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

mad cha's picture
mad cha
Activity Score 6

Reminiscent of Khaled Hosseini's A Thousand Splendid Suns. Nice idea. Nice copy.

scarfinati's picture
scarfinati
Activity Score 843

“That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?”

Because scissors shouldnt have more morals than humans. Thats why.

karaba's picture
karaba
Activity Score 112

magnifique

samuelcarlos's picture
samuelcarlos
Activity Score 110

The English seems a bit basic. I feel it could have been better written.

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

You guys are wasting your time...these people would rather kill you and still be radical snobs, the way they have been since ages ! Will you try to change their religion ? Anyway since this piece of work is up here, i read the whole copy, i am not sure a Lotta ppl would read this copy.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

nice classy ad.
nice old school,

mishkaa's picture
mishkaa
Activity Score 296

o n m style really........it touched me right in my heart.......

tiny_wordz's picture
tiny_wordz
Activity Score 325

nice... couldn't stop readin...

scarfinati's picture
scarfinati
Activity Score 843

The English seems a bit basic. I feel it could have been better written.

Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.

scarfinati's picture
scarfinati
Activity Score 843

The English seems a bit basic. I feel it could have been better written.

Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.

samuelcarlos's picture
samuelcarlos
Activity Score 110

By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language, or otherwise has not heard of flow, composition and pace... things I would say should be a prerequisite for any copywriter.

Dusan Zica's picture
Dusan Zica
Activity Score 116

nice idea.

aadi's picture
aadi
Activity Score 230

Solid campaign...
Just when i thought classic long copy ads were dying... this one springs up and puts all my fears to rest...
Hats off!!

tiny_wordz's picture
tiny_wordz
Activity Score 325

samuelcarlos... could it b dat he wanted to achieve that so it seems like the scissors is talking like a normal human being and not a college professor? just thinking...

samuelcarlos's picture
samuelcarlos
Activity Score 110

You may be right, although I very much doubt that is the case. I see the ad was done in China, so perhaps it was done in Chinese and then translated into english.

RAZ21's picture
RAZ21
Activity Score 253

I agree with aadi. What a pleasant surprise... a "retro" campaign with a "vintage" flair and a powerful result: emotional impact.

des's picture
des
Activity Score 147

congratulations!

scarfinati's picture
scarfinati
Activity Score 843

“By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language.”

What a bunch of shit. Theres nothing wrong with the english, its fine. This isnt english lit class its advertising.

capton john's picture
capton john
Activity Score 640

It's really good job & very effective copy.

Think, Act, Invent.
www.narendrakeshkar.com

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