Science World: Jason

You see better when you’re scared.
Science World. We can explain.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple for “Bungee Baby”, Patrick Norman for “Clown Jump” and “Jason”
Published: July 2009


samee's picture
124 pencils

thats an interesting fact!! (THATS IF IT S TRUE!!)

gmint7's picture
2683 pencils

that is true my friend.
many things occured when we are under pressure of extreme stress, it is called fight or flight reaction. In the event of those emergencies, our pupils enlarges, heart rate increases, muscle tenses. all so that to ensure survival.


rabbitz's picture
464 pencils

i love this campaign since 2005. great job, rethink

Migzter13's picture
973 pencils

hehe. Have to agree on that. Not really "see" more like "sense" better..

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

adbrandetc's picture
66 pencils

This campaign is well executed aside from the daredevil baby being a bit disturbing and trying to go for shock value. I appreciate it. I think it's great work. It is formulaic but it's well done.

gmint7's picture
2683 pencils

this one works best.

the vanilla grandmas are good too


Guest's picture


hagemony's picture
335 pencils

well executed fact. love it.

rolling.stone's picture
2740 pencils

fact of the matter


~ Quite obviously, I have gathered no moss ! ~

Brain-Art's picture
1101 pencils

Doesn't look like Jason at all

alejulimaty's picture
840 pencils

good one

silvi's picture
4172 pencils

This is amazing! I love connection between phrase and graphics.

J Designer's picture
J Designer
2420 pencils

If this is true then how come some people have robed banks with bananas yet all witnesses swear they saw a gun?

My Dad is an Ad Man's picture
My Dad is an Ad Man
34 pencils

Does it matter if it is a fact or not?

J Designer's picture
J Designer
2420 pencils

Well considering its an ad for science world (not fiction world) I hope their ads are facts!

ccurtis's picture
39 pencils

I like this. I love the concept was not aware of this fact.

alejulimaty's picture
840 pencils

clap clap clap

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