You see better when you’re scared.
Science World. We can explain.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple for “Bungee Baby”, Patrick Norman for “Clown Jump” and “Jason”
Published: July 2009
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17 Comments
thats an interesting fact!! (THATS IF IT S TRUE!!)
that is true my friend.
many things occured when we are under pressure of extreme stress, it is called fight or flight reaction. In the event of those emergencies, our pupils enlarges, heart rate increases, muscle tenses. all so that to ensure survival.
:::J:::
i love this campaign since 2005. great job, rethink
hehe. Have to agree on that. Not really "see" more like "sense" better..
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
This campaign is well executed aside from the daredevil baby being a bit disturbing and trying to go for shock value. I appreciate it. I think it's great work. It is formulaic but it's well done.
this one works best.
the vanilla grandmas are good too
:::J:::
Bang! GOOD STUFF...
well executed fact. love it.
fact of the matter
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~ Quite obviously, I have gathered no moss ! ~
Doesn't look like Jason at all
good one
This is amazing! I love connection between phrase and graphics.
If this is true then how come some people have robed banks with bananas yet all witnesses swear they saw a gun?
Does it matter if it is a fact or not?
Well considering its an ad for science world (not fiction world) I hope their ads are facts!
I like this. I love the concept was not aware of this fact.
clap clap clap