Science World: Bungee baby

Daredevils are born loving fear.
Science World. We can explain.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple
Published: July 2009

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3 comments

everartz's picture
everartz
7611 pencils

i dont know why are they connecting science with fear in the campaign

| Everartz |

satrianee's picture
satrianee
3748 pencils

Fear is the second most tempting emotion for humanbeing. Sex sells, fear attracts.

This campaign is not falling short for creating curiosity for more explanation I think. Liked the idea.

rolling.stone's picture
rolling.stone
2740 pencils

well there are lot more things to explain

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