Daredevils are born loving fear.
Science World. We can explain.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple
Published: July 2009
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Comments
i dont know why are they connecting science with fear in the campaign
| Everartz |
Fear is the second most tempting emotion for humanbeing. Sex sells, fear attracts.
This campaign is not falling short for creating curiosity for more explanation I think. Liked the idea.
well there are lot more things to explain
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