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Science Diet Dog Food: Fluffer
For healthy digestion.
Advertising Agency: JWT, Sydney, Australia
Comments
jajajajaajaj its funny, i dont know if this ad, achieves the communication´s objective and the benefits, but maked me laugh
··o.s.h.e··
HAHAHAHAHAHAHAHAHAHA GOT DAMN JOE ROGAN, THATS FUNNY.... WOW... What this ad does that ads should do is STOP you... yes it stopped me and made me laugh out loud and I actually "get" the message... Two solid thumbs up...
im sorry but this lacks of a sense of taste...
I have a dog, i feed him with Science Diet, but still, he dont opens his mouth that easy when i take him to the vet!!!
Very good product, bad ad. healthy digestion in a dog has nothing to do with that. Its just a cheap gimmick...
If it wasn't clever, exaggerated, funny or shocking it wouldn't be advertising. If they'd put up an ad that detailed and diagrammed the dog's digestive system you would have called it uninteresting and boring.
lazy creatives. the same ad 3 times is not a campaign.
Did they claim it was a campaign?
Doing the same ad three times is not wrong. It's a cost efficient way to further strengthen the idea.
Why does everyone always bitch about ads being "done" more than once?
totally agree with you
how does showing three different dogs strengthen the idea? it doesn't. once i see the first ad, i'll like it or i won't. the second time around, i'm just going to think i've already seen the ad and turn the page. doesn't matter if it's the exact same ad or if they switched out the dog. you strengthen the idea by illustrating the benefit in a different way.
I'm Australian and I'm proud. :D
>>>> That's not an ad. THIS is an ad.
I'm not Australian, but I want to be now.
I'm not Australian and I don't want to be, but I wouldn't mind visiting the continent.
Long live the Australians and the didgeridoos.
seen before from a STUDENT work.
http://media.academyart.edu/galleries/ADV/index.html
shame JWT
xoxo
works better as a flashlight ad.
No it doesn't
you make such a convincing argument. how could anyone possible disagree? regardless of which ad you like better, the student work came first. and this is a blatant rip off of that work. so in short, this ad is shit. and the creatives should be fired for being hacks. cheers.
eye catching that's for sure, but this is only telling me that all these dogs have really big, loose but holes, nothing more.
my thoughts exactly Spanky.
reflective organs?
SCIENCE DIET DOT FOOD, helps bend light.
"Bowww Wowww"
1 idea, 1 setting, 1 male talent, 3 ads?
this idea suits flashlight ad better anyway.
very boring idea.
THE SUN IS SHINNING OUT OF MY ASS...........hole
what a feeling !!
i am not afraid of walking in the dark anymore.
Love the idea, but is not a campaign. The same excecution three times again.
It might be a coincidence, but I also I've seen an execution exactly like that from a student's portfolio of the AAC in San Francisco. I love the idea, but I don't undertand why they executed it three times.
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