Humans are among us.
Advertising Agency: Saatchi & Saatchi Milan, Italy
Creative Director: Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Mike Koelsch
Published: February 2009
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49 Comments
Don't get.
Me neither...what's the point?
Headlines integrate really bad into the images. However, despite some art direction details, is good.
Idea??
I think it's cool. It shows how the Sci Fi channels belongs to the supernatural and that we, as humans, are the strange element.
well...and how could we understand on this print what you just said? By reading the brief at the same time?
it's totaly unclear, so they missed.
It isn't confusing at all. Really! look at it. I think it's fun
no
Yeah, i think it´s not confuse at all, i get it at the first time. Good idea.
You're watching aliens on the Sci Fi channel. Hence, you're among them. Instead of the usual 'aliens invading Earth'.
Sorry guys, already seen here:
http://blogs.dixcdn.com/leftofcybercenter/wp-content/uploads/2007/10/b...
that's the film they are implying here you moron
I clearly was kidding.
Damn you're stupid.
Humans are among us. So what? This campaign feels like it needs a tagline to clear up why, exactly, all these sci-fi creatures are freaked out by humans. What does this twist mean? For me, the joke isn't self-evident enough. As a result, I think the idea falls a little flat.
The campaing is great. All the people that comment talk with bad intentions. But the idea is excelent. It's a great turn. It's a big idea. Really.
because is yours.
It's only a very confused campaign.
It's only confusing to the mentally retarded. And aliens trying to hide their existence... like you.
"mentally ritarded"
ahahahah
Solo un italiano poteva dirlo.
Imparate a essere meno arroganti e non insultare chi non la pensa come voi.
Per quanto riguarda l'annuncio, non si capisce una mazza punto.
E le locandine sono state usate mille volte, non se ne può più.
Jesus. When you watch the SciFi channel you enter the realm of the monsters. You are the outsiders crashing in on their domain, unlike what usually happens. It's an easy get and it's pretty cool.
I love it. Simple and great. Don't listen to the usual, hello-my-portfolio-is-shit random guys posting here.
Because is yours, dear guest.
Loves it. It's funny and the illustrations are awesome. I'm confused about people's confusion with these ads.
These are great! Though, I'm not sure they expect that viewers of Science Fiction identify with the aliens/monsters more than they identify with humans... I think it's simply meant to turn the situation around. "What if monster movies were told from the monster perspective?" I'm not sure why anyone was confused by these posters, but judging from those folks' understanding of grammar, maybe English isn't their first language.
So simple and so clear! Great!
I also don't understand people's confusion about this ad. It's so clear!
So simple to get it if you are into sci-fi. And that is the point. It is an inside code for inside people. To make sci-fi folks feel that the channel relates to them.
This is not meant to be understood by all. And that is great advertising.
I love this business!
I'm not a sci-fi fan what-so-ever and I managed to get the idea in this ad in the first 3 seconds of looking at it. Not sayin' that the idea is particularly earth shattering, but it is clear. I think though, that non-sci-fi fans won't really give a crap about the ad, even if they do understand it.
The idea is excruciatingly simple: We humans, have now entered the lives and worlds of such sci-fi characters as The Creature From the Black Lagoon, etc by watching them...not in person...but figuratively...through television.
My guess is that if you didn't get the ad, you probably won't get what i just said.
:(
Great ads, perhaps a bit confusing for people who don't know anything about old scifi covers.
Dont get sorry.
The message is very forced and confused.
If i watch a film, it goes into my life.
But i don't go into the film.
I think you can guess this ads, but never totally understand them.
Love this :)
THIS IS SUCH A GREAT IDEA, CLEAR MESSAGE, I GOT IT IMMEDIATELY. FUNNY AND ENTERTAINING TOO!! GREAT JOB!!
Gotta love the Sci Fi channel.
THIS IS SUCH A GREAT IDEA, CLEAR MESSAGE, I GOT IT IMMEDIATELY. FUNNY AND ENTERTAINING TOO!! GREAT JOB!!
Gotta love the Sci Fi channel.
is the typo similar to indiana jones?
Look, maybe the idea is to reverse the thought. But, at the end of the day, great ads are the ones which are simple and clever and not some puzzle which needs to be decoded.
I'm a sci-fi fan and I absolutely love this ad. really love it.
I'll give it 10/10
bueno sta!!!!!
There is a funny idea, its well told, why you don't get it? I'm confused?
Good job S&S.
it's very good. It's easy to understand.
very clear to anyone who can think.
probably the first lion of this year. mark my word.
:)
Any you mark this link, stupid man:
http://www.youtube.com/watch?v=mqUWqXXjm_Q
Shame!
Very confused.
Don't get it at all.
Nice illustrations however.
MArkç
Old and boring.
Not original idea.
Look here:
http://www.youtube.com/watch?v=mqUWqXXjm_Q
Proposition is on level 1.
No need to comment the work then.
Sorry.
i think its simple and funny.
My english is no so good, sorry.
The idea is nice, the art is grate,
is simple, not complicated at all.
Some people here should look their
own work. Nice one, liked it from
an advertising blog, the complete
campaing is nice.
Saludos desde Argentina,
I think the campaign is great sci fi is known for not only the weird and interesting the change of roles is funny and twisted those who dont get it are clearly no sci fi watchers or lacks imagination its a hit to me