Sci Fi Channel: Water

Humans are among us.

Advertising Agency: Saatchi & Saatchi Milan, Italy
Creative Director: Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Mike Koelsch
Published: February 2009

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49 comments

Guest's picture
Guest

Don't get.

Guest's picture
Guest

Me neither...what's the point?

Guest's picture
Guest

Headlines integrate really bad into the images. However, despite some art direction details, is good.

Guest's picture
Guest

Idea??

Rabubi's picture
Rabubi
560 pencils

I think it's cool. It shows how the Sci Fi channels belongs to the supernatural and that we, as humans, are the strange element.

Guest's picture
Guest

well...and how could we understand on this print what you just said? By reading the brief at the same time?

it's totaly unclear, so they missed.

Guest's picture
Guest

It isn't confusing at all. Really! look at it. I think it's fun

Guest's picture
Guest

no

Guest's picture
Guest

Yeah, i think it´s not confuse at all, i get it at the first time. Good idea.

Guest's picture
Guest

You're watching aliens on the Sci Fi channel. Hence, you're among them. Instead of the usual 'aliens invading Earth'.

Guest's picture
Guest
Wordnerd's picture
Wordnerd
6662 pencils

that's the film they are implying here you moron

NIke's picture
NIke
61 pencils

I clearly was kidding.

Guest's picture
Guest

Damn you're stupid.

ackattak's picture
ackattak
396 pencils

Humans are among us. So what? This campaign feels like it needs a tagline to clear up why, exactly, all these sci-fi creatures are freaked out by humans. What does this twist mean? For me, the joke isn't self-evident enough. As a result, I think the idea falls a little flat.

Guest's picture
Guest

The campaing is great. All the people that comment talk with bad intentions. But the idea is excelent. It's a great turn. It's a big idea. Really.

Guest's picture
Guest

because is yours.

It's only a very confused campaign.

Guest's picture
Guest

It's only confusing to the mentally retarded. And aliens trying to hide their existence... like you.

Guest's picture
Guest

"mentally ritarded"

ahahahah

Solo un italiano poteva dirlo.

Imparate a essere meno arroganti e non insultare chi non la pensa come voi.

Per quanto riguarda l'annuncio, non si capisce una mazza punto.

E le locandine sono state usate mille volte, non se ne può più.

Guest's picture
Guest

Jesus. When you watch the SciFi channel you enter the realm of the monsters. You are the outsiders crashing in on their domain, unlike what usually happens. It's an easy get and it's pretty cool.

Guest's picture
Guest

I love it. Simple and great. Don't listen to the usual, hello-my-portfolio-is-shit random guys posting here.

Guest's picture
Guest

Because is yours, dear guest.

manugon's picture
manugon
146 pencils

Loves it. It's funny and the illustrations are awesome. I'm confused about people's confusion with these ads.

Guest's picture
Guest

These are great! Though, I'm not sure they expect that viewers of Science Fiction identify with the aliens/monsters more than they identify with humans... I think it's simply meant to turn the situation around. "What if monster movies were told from the monster perspective?" I'm not sure why anyone was confused by these posters, but judging from those folks' understanding of grammar, maybe English isn't their first language.

Guest's picture
Guest

So simple and so clear! Great!

Guest's picture
Guest

I also don't understand people's confusion about this ad. It's so clear!

PasifromHelsinki's picture
PasifromHelsinki
9 pencils

So simple to get it if you are into sci-fi. And that is the point. It is an inside code for inside people. To make sci-fi folks feel that the channel relates to them.

This is not meant to be understood by all. And that is great advertising.

I love this business!

Guest's picture
Guest

I'm not a sci-fi fan what-so-ever and I managed to get the idea in this ad in the first 3 seconds of looking at it. Not sayin' that the idea is particularly earth shattering, but it is clear. I think though, that non-sci-fi fans won't really give a crap about the ad, even if they do understand it.

The idea is excruciatingly simple: We humans, have now entered the lives and worlds of such sci-fi characters as The Creature From the Black Lagoon, etc by watching them...not in person...but figuratively...through television.

My guess is that if you didn't get the ad, you probably won't get what i just said.

:(

Guest's picture
Guest

Great ads, perhaps a bit confusing for people who don't know anything about old scifi covers.

Guest's picture
Guest

Dont get sorry.

esteb's picture
esteb
673 pencils

The message is very forced and confused.

If i watch a film, it goes into my life.
But i don't go into the film.

I think you can guess this ads, but never totally understand them.

527jellybeans's picture
527jellybeans
50 pencils

Love this :)

Guest's picture
Guest

THIS IS SUCH A GREAT IDEA, CLEAR MESSAGE, I GOT IT IMMEDIATELY. FUNNY AND ENTERTAINING TOO!! GREAT JOB!!
Gotta love the Sci Fi channel.

Guest's picture
Guest

THIS IS SUCH A GREAT IDEA, CLEAR MESSAGE, I GOT IT IMMEDIATELY. FUNNY AND ENTERTAINING TOO!! GREAT JOB!!
Gotta love the Sci Fi channel.

Guest's picture
Guest

is the typo similar to indiana jones?

Guest's picture
Guest

Look, maybe the idea is to reverse the thought. But, at the end of the day, great ads are the ones which are simple and clever and not some puzzle which needs to be decoded.

picktokyo's picture
picktokyo
1404 pencils

I'm a sci-fi fan and I absolutely love this ad. really love it.

picktokyo's picture
picktokyo
1404 pencils

I'll give it 10/10

Guest's picture
Guest

bueno sta!!!!!

Guest's picture
Guest

There is a funny idea, its well told, why you don't get it? I'm confused?
Good job S&S.

Guest's picture
Guest

it's very good. It's easy to understand.
very clear to anyone who can think.
probably the first lion of this year. mark my word.
:)

Guest's picture
Guest

Any you mark this link, stupid man:

http://www.youtube.com/watch?v=mqUWqXXjm_Q

Shame!

Guest's picture
Guest

Very confused.
Don't get it at all.
Nice illustrations however.

MArkç

Guest's picture
Guest

Old and boring.

Guest's picture
Guest

Not original idea.

Look here:

http://www.youtube.com/watch?v=mqUWqXXjm_Q

Guest's picture
Guest

Proposition is on level 1.
No need to comment the work then.
Sorry.

Guest's picture
Guest

i think its simple and funny.

Guest's picture
Guest

My english is no so good, sorry.
The idea is nice, the art is grate,
is simple, not complicated at all.
Some people here should look their
own work. Nice one, liked it from
an advertising blog, the complete
campaing is nice.

Saludos desde Argentina,

Guest's picture
Guest

I think the campaign is great sci fi is known for not only the weird and interesting the change of roles is funny and twisted those who dont get it are clearly no sci fi watchers or lacks imagination its a hit to me

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