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Sci Fi Channel: Beach
The unknown is closer than you think. SciFi. The Unreal TV.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Corbis
Published: March 2008
Comments
this one doesn't work for me well because most people aren't aware of how a footprint from outa space looks like...
besides that the insight of the whole campaign isn't surprising at all and so the execution. 2/10
I just don't get it
I'm lost...
they hide the clue too much.
it's just ONE girl's footprint that look like an animal footprint.
weak ad.
Maybe two people's footprints and just one walking would been better.
Oh geez... here come the italians again.
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