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Sci Fi Channel & 13th Street Channel: UFO
The cops have arrived and they're not alone. 2 new channels on UPC Digital.
Advertising Agency: ADK Europe powered by 60 layers of cake, Amsterdam, The Netherlands
Creative Director: Rodger Beekman
Art Director: Roger Leebody
Copywriter: Gillian Glendinning
Photographer: Jaap Vliegenthart
Typographers: Roger Leebody, Sun Jung Hwang
Published: June 2007
Comments
nice picture.
I’ve always pictured that exact visual when I was a kid. Sitting in the back seat of my parent’s car at night on the highway I always though the lights looked like UFO’s. Especially if you squinted.
great photo, great retouch, the other one is better, but i dont know about the idea.
Please explain!
Like it.
>>>> That's not an ad. THIS is an ad.
What's with that agency name?
What's with all the Rog's!
>>>> That's not an ad. THIS is an ad.
Oh my, you're right. What a name!!! 60 layers of cake?!? Maybe when it started, it had 60 workers. They thought they were sweet...
good art
http://saurabhportfolio.blogspot.com
nice photography. forced art direction and copy.
Brilliant photograph. But wats da idea...or maybe rite now its under 60 layers of cake.
It will resurface surely!
woah.. nice picture!
* it's not how good you are. it's how good you want it to be *
The idea : there 2 new channels : 13th street (a lot of cops series) and scifi (a lot of aliens movies). The idea is just to put in the same ad cops and aliens in funny situation. I think it's succeeded !! (excusez mon anglais pourri…)
Yep, i like it very much.
I just wonder what happened to the light that was supposed to be in the UFO's place. =P
I do not think it effectively makes it's point. Nice photo and editing, however, poory conceptual execution.
I do not think it effectively makes it's point. Nice photo and editing, however, poory conceptual execution.
After closely looking now I get it. Tricky, and clever. However, i still think in this cse a less clever and more obvious approach (or more apparent one at least) would do a better job of getting consumer attention.
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