Schweppes: Light
Advertising Agency: Air, Brussels, Belgium
Creative Director: Veronique Sels
Art Director: Anthony Hirschfeld
Copywriter: Rozan Jongstra
Photographer: Marc Paeps
Published: December 2008
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26 comments
Not bad... never seen this execution before.
:::MARK3R:::
You might wanna see more ads then.
Bad... seen this thousand times before.
Never seen this excecution before.
Smart, simple, nice
good work !
too many of these around... nothing new.
ideas....30 minutes nahi toh free.
havn't seen it done like this before, but i hate the - its light so it floats idea, its been done to death.
malisimo. por ser ligth no debe flotar entiendan eso de una vez!!!!!
beeeen doooneee
i agree... floating is too old.
Too subtle, not funny or clever.
It really doesn't work. Nice concept tho....
Not for nothing, but this comment is funny. It's a good concept that doesn't work? Please point me to a bad concept that works.
- The only thing rarer than a good ad is a good guest comment -
- The only thing more rare than a good ad is a good guest comment -
intentions are good....but a waist of time and mony for the brand,
DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I didn't believe you until I got to the 5th exclamation point. By the tenth I realised how insightful this comment was. By the 15th you blew my mind. After that I just had to bow to your grasp of both the caps lock key and that above the '1' there is an exclamation point! Please continue to provide cutting commentary on advertising and how to address a target audience to sell a product.
- The only thing rarer than a good ad is a good guest comment -
- The only thing more rare than a good ad is a good guest comment -
A lot of the déjà vu revolve around “light enough to float,” but this execution is new.
It's not.
It looks like they have re-designed the bottle. the label floating up needs to be more obvious. Maybe it's crumpled up around the bottle cap.
there is white oil under
Good thing they added the bottle opener.. Or I would have been REALLY thrown off of what this ad is. Duh.
cool ad. love it!
Interesante...
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Dj Crap and Mc Bag
way too subtle. Eventually I came to the conclusion that oh that really is it.
http://www.coloribus.com/admirror/bottom_beer_foam/
solo pa mostrar el 1 % de todas las veces q se ha hecho este anuncio!!!
PEPSI did it 2 years ago with a street marketing. Not new at all
Quando le cose sono belle, è bello rivederle.