Schweppes: Light

Advertising Agency: Air, Brussels, Belgium
Creative Director: Veronique Sels
Art Director: Anthony Hirschfeld
Copywriter: Rozan Jongstra
Photographer: Marc Paeps
Published: December 2008

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26 comments

mark3r's picture
mark3r
1940 pencils

Not bad... never seen this execution before.

:::MARK3R:::

Bye's picture
Bye
1468 pencils

You might wanna see more ads then.

Guest's picture
Guest

Bad... seen this thousand times before.

Rajani's picture
Rajani
14 pencils

Never seen this excecution before.
Smart, simple, nice

good work !

kalpesh78's picture
kalpesh78
2580 pencils

too many of these around... nothing new.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

havn't seen it done like this before, but i hate the - its light so it floats idea, its been done to death.

Guest's picture
Guest

malisimo. por ser ligth no debe flotar entiendan eso de una vez!!!!!

Guest's picture
Guest

beeeen doooneee

elnietodeNicho's picture
elnietodeNicho
360 pencils

i agree... floating is too old.

Guest's picture
Guest

Too subtle, not funny or clever.

JJField's picture
JJField
10 pencils

It really doesn't work. Nice concept tho....

Dale's picture
Dale
370 pencils

Not for nothing, but this comment is funny. It's a good concept that doesn't work? Please point me to a bad concept that works.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

intentions are good....but a waist of time and mony for the brand,

Guest's picture
Guest

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Dale's picture
Dale
370 pencils

I didn't believe you until I got to the 5th exclamation point. By the tenth I realised how insightful this comment was. By the 15th you blew my mind. After that I just had to bow to your grasp of both the caps lock key and that above the '1' there is an exclamation point! Please continue to provide cutting commentary on advertising and how to address a target audience to sell a product.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

LeeMoh's picture
LeeMoh
424 pencils

A lot of the déjà vu revolve around “light enough to float,” but this execution is new.

Bye's picture
Bye
1468 pencils

It's not.

alexbartleet's picture
alexbartleet
21 pencils

It looks like they have re-designed the bottle. the label floating up needs to be more obvious. Maybe it's crumpled up around the bottle cap.

Guest's picture
Guest

there is white oil under

Guest's picture
Guest

Good thing they added the bottle opener.. Or I would have been REALLY thrown off of what this ad is. Duh.

Guest's picture
Guest

cool ad. love it!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

dshott's picture
dshott
475 pencils

Dj Crap and Mc Bag

way too subtle. Eventually I came to the conclusion that oh that really is it.

Guest's picture
Guest

http://www.coloribus.com/admirror/bottom_beer_foam/

solo pa mostrar el 1 % de todas las veces q se ha hecho este anuncio!!!

Guest's picture
Guest

PEPSI did it 2 years ago with a street marketing. Not new at all

Guest's picture
Guest

Quando le cose sono belle, è bello rivederle.

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