Schwarzkopf Anti-Dandruff-Shampoo: Dandruff Trails, Hide and Seek

Advertising Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei, Eric Schoeffler
Creative Directors: Heiko Freyland, Alexander Reiss
Art Directors: Fabian Kirner, Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold
Published: December 2007

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12 comments

Neil Levy's picture
Neil Levy
314 pencils

fantastic. seriously simple and funny. if people don't like these, they're crazy.

getconnected2001's picture
getconnected2001
989 pencils

:) Nice campaign.

iamcreative's picture
iamcreative
262 pencils

Don't comment any bullshit to promote your blog idiot.

You don't have any job or what ?

wert's picture
wert
77 pencils

im crazy

monicamexico's picture
monicamexico
830 pencils

I don't know why people think these are so great. This is showing a huge dandruff problem - not a solution, which the product supposedly offers.

NatalieM's picture
NatalieM
1687 pencils

Sometimes you have to draw attention to a problem to create a need for a solution. You don't always have to literally spell out the product's benefits either. This makes people think. It's clever and simple, and that's what makes good advertising.

ahpitt's picture
ahpitt
342 pencils

Yes, i agree. This is how we motivate consumer.

thirty6chambers's picture
thirty6chambers
1464 pencils

advertainment

Fabian Kirner's picture
Fabian Kirner
270 pencils

You´re an account person, right?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It's tough being an eight-year-old with an excessive dandruff problem. Reminds me of my childhood friend with the similar condition. We used to affectionately call him the "saltshaker." : )

StuartLittle's picture
StuartLittle
468 pencils

Clever approach. Liked it.

funky_frogii's picture
funky_frogii
2536 pencils

this one is the best............love them all

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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