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Schwarzkopf Anti-Dandruff-Shampoo: Dandruff Trails, Hide and Seek
Advertising Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei, Eric Schoeffler
Creative Directors: Heiko Freyland, Alexander Reiss
Art Directors: Fabian Kirner, Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold
Published: December 2007
Comments
fantastic. seriously simple and funny. if people don't like these, they're crazy.
:) Nice campaign.
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http://indianadsblog.blogspot.com/
Indian Ads Update
Don't comment any bullshit to promote your blog idiot.
You don't have any job or what ?
im crazy
I don't know why people think these are so great. This is showing a huge dandruff problem - not a solution, which the product supposedly offers.
Sometimes you have to draw attention to a problem to create a need for a solution. You don't always have to literally spell out the product's benefits either. This makes people think. It's clever and simple, and that's what makes good advertising.
-Natalie
www.topolewski.net
Yes, i agree. This is how we motivate consumer.
advertainment
You´re an account person, right?
It's tough being an eight-year-old with an excessive dandruff problem. Reminds me of my childhood friend with the similar condition. We used to affectionately call him the "saltshaker." : )
Clever approach. Liked it.
this one is the best............love them all
love anything creative
http://addot.blogspot.com/
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