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Schwarzkopf Anti-Dandruff-Shampoo: Dandruff Trails, Hide and Seek

Schwarzkopf Anti-Dandruff-Shampoo: Dandruff Trails, Hide and Seek
Your rating: None Average: 6.8 (17 votes)

Advertising Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei, Eric Schoeffler
Creative Directors: Heiko Freyland, Alexander Reiss
Art Directors: Fabian Kirner, Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold
Published: December 2007

12 Comments

Neil Levy's picture 316 pencils

fantastic. seriously simple and funny. if people don't like these, they're crazy.

neil levy

getconnected2001's picture 999 pencils

:) Nice campaign.

iamcreative's picture 239 pencils

Don't comment any bullshit to promote your blog idiot.

You don't have any job or what ?

wert's picture 77 pencils

im crazy

monicamexico's picture 832 pencils

I don't know why people think these are so great. This is showing a huge dandruff problem - not a solution, which the product supposedly offers.

NatalieM's picture 1693 pencils

Sometimes you have to draw attention to a problem to create a need for a solution. You don't always have to literally spell out the product's benefits either. This makes people think. It's clever and simple, and that's what makes good advertising.

ahpitt's picture 350 pencils

Yes, i agree. This is how we motivate consumer.

thirty6chambers's picture 1472 pencils

advertainment

Fabian Kirner's picture 268 pencils

You´re an account person, right?

Jet Propulsion Lab's picture 10715 pencils

It's tough being an eight-year-old with an excessive dandruff problem. Reminds me of my childhood friend with the similar condition. We used to affectionately call him the "saltshaker." : )

StuartLittle's picture 468 pencils

Clever approach. Liked it.

funky_frogii's picture 2548 pencils

this one is the best............love them all

love anything creative
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