School of Visual Arts: Don't Depend On Luck, Rabbit

Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Copywriter: Duc Nguyen
Art Director: Frank Anselmo

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27 comments

morse's picture
morse
15439 pencils

Reminds me of this Travelers Insurance Rabbit Foot Commercial: http://www.youtube.com/watch?v=mp7Uc5a_XRE

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doubleoseven's picture
doubleoseven
106 pencils

Each one is interesting to read. This campaign really surprised me.
So simple, but very deep. And it ties back perfectly to the school. A+

theinspector's picture
theinspector
121 pencils

This one is perhaps the best of the bunch.
I want to keep reading them. Truly great.

Guest's picture
Guest

I will never look at a rabbit's foot the same way again. But well worth the read. Love em.

jackmoore257's picture
jackmoore257
203 pencils

Viva La Copy! Stunning campaign all around.

hal9000's picture
hal9000
192 pencils

Great execution and strategy too. Did not expect this.
Looks like SVA is finally letting ad-people do their ads.
It's about time. These are the best ads they've ever done.

anotheropinion's picture
anotheropinion
132 pencils

Consistently clever campaign.

adsrule's picture
adsrule
181 pencils

GREAT! GREAT! GREAT!

elmerella's picture
elmerella
33 pencils

each one is very unexpected. there's a formula to each execution but they're well enough written that you don't ever feel like you know the punchline before it happens.

thedesignaddict's picture
thedesignaddict
5331 pencils

Great copy. 10/10

DBB's picture
DBB
1211 pencils

Again, awesome copy.
good job Duc !

whitewhite's picture
whitewhite
253 pencils

the concept was done for save tiger campaign. The visual was that of a tiger claw and said something like: Tiger claw doesn't bring good luck. Ask this tiger. Don't remember the exact line. But indeed the copy is interesting here.

Guest's picture
Guest

This campaign is NICE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

krautland's picture
krautland
3204 pencils

I want whatever you guys are smoking. this is just an ad with a stock photo. it's so traditional and by that boring.

thedesignaddict's picture
thedesignaddict
5331 pencils

So, a stock photo makes the concept boring? That's retarded logic.

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

Like the art, like the copy

Dzsoi's picture
Dzsoi
5269 pencils

Stockphoto with an amazing copy. Shouldn't it be for School of Copywriting? :)

adsadsads's picture
adsadsads
128 pencils

This campaign is very smart and confident too.
Haven't we all seen enough pretty, but vacant work in Lurzers Archive?
Great stuff.

Guest's picture
Guest

I would not expect the younger crop of ad kids on this site to appreciate work like this.
Sometimes what you don't do, is the most powerful.
The design-to-copy ratio feels just right in this campaign.
They could have easily overproduced it and lost the charm.
I find myself reading and re-reading these. Well crafted all around.

Guest's picture
Guest

love this entire series, kudos to the copywriter that made it informative, symbolic and creative

Guest's picture
Guest

People seem to like these for different reasons.
No one has mentioned how they take misfortune and spin it positively.
Pretty deep in an age of gimmicks and slogans. Bravo!

Guest's picture
Guest

love the copy!

OUTFIT's picture
OUTFIT
46 pencils

Great job as always, Frank!

pitted prunes's picture
pitted prunes
216 pencils

awesome.

Saand's picture
Saand
150 pencils

Great approach, clever choice

CuriousPencil's picture
CuriousPencil
4227 pencils

Copy. Yum.

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