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Don't Depend On Luck, Rabbit

Agency: 
Published/Aired: 
October 2010
Description: 
Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Copywriter: Duc Nguyen
Art Director: Frank Anselmo

Comments (27)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Copy. Yum.

morse's picture
morse
Activity Score 17548

Reminds me of this Travelers Insurance Rabbit Foot Commercial: http://www.youtube.com/watch?v=mp7Uc5a_XRE

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

doubleoseven's picture
doubleoseven
Activity Score 106

Each one is interesting to read. This campaign really surprised me.
So simple, but very deep. And it ties back perfectly to the school. A+

theinspector's picture
theinspector
Activity Score 121

This one is perhaps the best of the bunch.
I want to keep reading them. Truly great.

Guest's picture
Guest

I will never look at a rabbit's foot the same way again. But well worth the read. Love em.

jackmoore257's picture
jackmoore257
Activity Score 203

Viva La Copy! Stunning campaign all around.

hal9000's picture
hal9000
Activity Score 192

Great execution and strategy too. Did not expect this.
Looks like SVA is finally letting ad-people do their ads.
It's about time. These are the best ads they've ever done.

anotheropinion's picture
anotheropinion
Activity Score 132

Consistently clever campaign.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19391

yup

adsrule's picture
adsrule
Activity Score 181

GREAT! GREAT! GREAT!

elmerella's picture
elmerella
Activity Score 33

each one is very unexpected. there's a formula to each execution but they're well enough written that you don't ever feel like you know the punchline before it happens.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Great copy. 10/10

DBB's picture
DBB
Activity Score 1216

Again, awesome copy.
good job Duc !

whitewhite's picture
whitewhite
Activity Score 251

the concept was done for save tiger campaign. The visual was that of a tiger claw and said something like: Tiger claw doesn't bring good luck. Ask this tiger. Don't remember the exact line. But indeed the copy is interesting here.

Guest's picture
Guest

This campaign is NICE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

krautland's picture
krautland
Activity Score 3216

I want whatever you guys are smoking. this is just an ad with a stock photo. it's so traditional and by that boring.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

So, a stock photo makes the concept boring? That's retarded logic.

Felicitas_Pauker's picture
Felicitas_Pauker
Activity Score 179

Like the art, like the copy

Dzsoi's picture
Dzsoi
Activity Score 8440

Stockphoto with an amazing copy. Shouldn't it be for School of Copywriting? :)

adsadsads's picture
adsadsads
Activity Score 130

This campaign is very smart and confident too.
Haven't we all seen enough pretty, but vacant work in Lurzers Archive?
Great stuff.

Guest's picture
Guest

I would not expect the younger crop of ad kids on this site to appreciate work like this.
Sometimes what you don't do, is the most powerful.
The design-to-copy ratio feels just right in this campaign.
They could have easily overproduced it and lost the charm.
I find myself reading and re-reading these. Well crafted all around.

Guest's picture
Guest

love this entire series, kudos to the copywriter that made it informative, symbolic and creative

Guest's picture
Guest

People seem to like these for different reasons.
No one has mentioned how they take misfortune and spin it positively.
Pretty deep in an age of gimmicks and slogans. Bravo!

Guest's picture
Guest

love the copy!

OUTFIT's picture
OUTFIT
Activity Score 46

Great job as always, Frank!

pitted prunes's picture
pitted prunes
Activity Score 216

awesome.

Saand's picture
Saand
Activity Score 150

Great approach, clever choice

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Copy. Yum.

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