School of Visual Arts: Don't Depend On Luck, Horse

Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Copywriter: Duc Nguyen
Art Director: Frank Anselmo

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33 comments

morse's picture
morse
15590 pencils

Very nice idea for any educational company. Good copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

doubleoseven's picture
doubleoseven
106 pencils

Very unexpected for a school. Who said long copy is dead?
Great art direction to go with it.

Guest's picture
Guest

They're all great, but this one is my favorite.

theinspector's picture
theinspector
121 pencils

I hate long copy. But I love this.
Not the artsy-fartsy approach I'd expect.

Guest's picture
Guest

Ha ha funny, though dark. Very fresh idea.

jackmoore257's picture
jackmoore257
203 pencils

Great. Very poetic.

Guest's picture
Guest

Very good.

hal9000's picture
hal9000
192 pencils

Great execution and strategy too. Did not expect this.
Looks like SVA is finally letting ad-people do their ads.
It's about time. These are the best ads they ever did.

anotheropinion's picture
anotheropinion
132 pencils

Clever and Beautifully done.

adsrule's picture
adsrule
181 pencils

GREAT! GREAT! GREAT!

elmerella's picture
elmerella
33 pencils

wow. totally unexpected twist. very well crafted visually and in the copy.

Guest's picture
Guest

School of Visual Arts can't communicate its message but in copy!

kgeiger's picture
kgeiger
7079 pencils

Even though it demands an extremely captivated audience, I especially like how these lack a shortcut to the message in the form of a strapline. I just wonder if the visuals are intriguing enough to get the audience reading the remarkable copy in the first place...

DBB's picture
DBB
1215 pencils

Awesome copy.
well done !

Guest's picture
Guest

What I like about this campaign is that the art direction is not overdone.
It lets the copy stand out. Not over-designed like most stuff you see today.
When you have a great idea, you don't need to over-design. Nice work.

Guest's picture
Guest

Bravo.
No shortcuts, no artsy-fartsy, and only those who are interested will ever get through the text and thus to the message behind it.
Clean, not an in-your-eyes ad, not a look-at-how-awesome-we-are and no empty promises.

Don't depend on luck. Make your OWN future.

Guest's picture
Guest

Nice!!!!!!!!!!!!!

Guest's picture
Guest

Beautifully done with poetry. Brilliant I say.

Hibon's picture
Hibon
3731 pencils

Good.

Simple ideas are the best !

Message Maven's picture
Message Maven
2 pencils

I love the concept and the copy is nicely done but sadly, for long copy,I wouldn't trust the audience to take the time to appreciate it.

Guest's picture
Guest

Not at all what I expected. Nice.

krautland's picture
krautland
3225 pencils

this is old school competent and that, to me, is a bad thing.

Guest's picture
Guest

Super

Dzsoi's picture
Dzsoi
5269 pencils

I have similar feelings as a guest here: "School of Visual Arts can't communicate its message but in copy!"

What makes this ad outstanding is the copy. And this is for an art school. Although the message fits the product, somehow it's still strange.

dsklan's picture
dsklan
1927 pencils

ugly grafik design for a visual arts skool....

adsadsads's picture
adsadsads
130 pencils

This campaign is very smart and confident too.
Haven't we all seen enough pretty but vacant work in Lurzers Archive?
Great stuff.

Guest's picture
Guest

Very nice. Unexpected yet very true sentiment. The fact that it's long copy for a visual arts school makes it even more unexpected.

Guest's picture
Guest

Too much enthusiasm. Then it is easy to get suspicious... Those who created this piece are commenting here?

Guest's picture
Guest

Saw these in the One Show too.
Remember squinting while trying to read them.
But they're well worth it.

checkhill's picture
checkhill
465 pencils

the copy is so good, any product would have looked good at the end, however i don't think it's super for school of visual arts, but the copy is legendary.

CuriousPencil's picture
CuriousPencil
4227 pencils

Poignant words. This isn't copy,
it's poetry.

pabzi007's picture
pabzi007
108 pencils

This is highly appreciated !!!

somecopywriter's picture
somecopywriter
1099 pencils

These are truly inspirational. Mr Nguyen, you are a master copycrafter.

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