School of Visual Arts: Don't Depend On Luck, Horse
Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Copywriter: Duc Nguyen
Art Director: Frank Anselmo
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33 comments
Very nice idea for any educational company. Good copy.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Very unexpected for a school. Who said long copy is dead?
Great art direction to go with it.
They're all great, but this one is my favorite.
I hate long copy. But I love this.
Not the artsy-fartsy approach I'd expect.
Ha ha funny, though dark. Very fresh idea.
Great. Very poetic.
Very good.
Great execution and strategy too. Did not expect this.
Looks like SVA is finally letting ad-people do their ads.
It's about time. These are the best ads they ever did.
Clever and Beautifully done.
GREAT! GREAT! GREAT!
wow. totally unexpected twist. very well crafted visually and in the copy.
School of Visual Arts can't communicate its message but in copy!
Even though it demands an extremely captivated audience, I especially like how these lack a shortcut to the message in the form of a strapline. I just wonder if the visuals are intriguing enough to get the audience reading the remarkable copy in the first place...
Awesome copy.
well done !
What I like about this campaign is that the art direction is not overdone.
It lets the copy stand out. Not over-designed like most stuff you see today.
When you have a great idea, you don't need to over-design. Nice work.
Bravo.
No shortcuts, no artsy-fartsy, and only those who are interested will ever get through the text and thus to the message behind it.
Clean, not an in-your-eyes ad, not a look-at-how-awesome-we-are and no empty promises.
Don't depend on luck. Make your OWN future.
Nice!!!!!!!!!!!!!
Beautifully done with poetry. Brilliant I say.
Good.
Simple ideas are the best !
I love the concept and the copy is nicely done but sadly, for long copy,I wouldn't trust the audience to take the time to appreciate it.
Not at all what I expected. Nice.
this is old school competent and that, to me, is a bad thing.
Super
I have similar feelings as a guest here: "School of Visual Arts can't communicate its message but in copy!"
What makes this ad outstanding is the copy. And this is for an art school. Although the message fits the product, somehow it's still strange.
ugly grafik design for a visual arts skool....
This campaign is very smart and confident too.
Haven't we all seen enough pretty but vacant work in Lurzers Archive?
Great stuff.
Very nice. Unexpected yet very true sentiment. The fact that it's long copy for a visual arts school makes it even more unexpected.
Too much enthusiasm. Then it is easy to get suspicious... Those who created this piece are commenting here?
Saw these in the One Show too.
Remember squinting while trying to read them.
But they're well worth it.
the copy is so good, any product would have looked good at the end, however i don't think it's super for school of visual arts, but the copy is legendary.
Poignant words. This isn't copy,
it's poetry.
This is highly appreciated !!!
These are truly inspirational. Mr Nguyen, you are a master copycrafter.