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Published/Aired: 
September 2011
Description: 

Danger stops being dangerous, when you know how to protect yourself.

Advertising Agency: Grey G2, Kiev, Ukraine
Creative Directors: Roman Breiman, Andrew Ushakov
Art Director: Sergey Vatunskiy
Copywriter: Vera Gospodarenko
Designer: Roma Skripchenko

Comments (5)

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Highest Rated

BWilcox's picture
BWilcox
Activity Score 18

Is that knife made of breakfast cereal?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Not sold on the creative strategy here, but I like the idea.

The Jobless Writer
Will Think for Salary

Blue Apple's picture
Blue Apple
Activity Score 120

I like...

sweejin's picture
sweejin
Activity Score 7254

Nice!

Notorious's picture
Notorious
Activity Score 666

what about guns? can martial arts protect me from guns?

stupid campaign with all due whatever...

outsmart me, if you can

BWilcox's picture
BWilcox
Activity Score 18

Is that knife made of breakfast cereal?

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