Scholl: Popsicle

Advertising Agency: Lowe Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Art Director: Porakit Tanwattana
Copywriter: Noranit Yasopa
Agency Producer: Nuch Lertviwatchai
Digital Imaging: Illusion

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29 comments

Guest's picture
Guest

????? un copy algo no enteindo nada

Guest's picture
Guest

You know I don't agree with the scores these ads are very visual and I get that their showing products that help make a shoe but the shoe is so lost in this its like the picture has nothing to do with selling the shoe.

Guest's picture
Guest

I give your comment *one star

Guest's picture
Guest

I gice your *one star a *one star.

Guest's picture
Guest

i don't get it. explain.

Guest's picture
Guest

it has grip.

Guest's picture
Guest

It makes reference to the good grip of the sandal. Usually wet things in the floor will make you slip but as you can see when you use this sandal the liquid is like a carpet because of the good grip that the sandal offers to you. I could explain this better in spanish, dont know if I made myself clear in english.

Guest's picture
Guest

You explained it, but I think it needs a short, simple line to pay it off.

Guest's picture
Guest

El material de las manchas aluden a un tapete o limpiapies, al usar esas sandalias las manchas o cosas que pueden ensuciar no te ensuciarian o te protegen de ellas. No es una ventaja comparativa muy común en realidad, pero si al target le importan ese tipo de cosas...

Guest's picture
Guest

Isn't this done like 1000 times before?

kathyt's picture
kathyt
6 pencils

Since it needs so much explanation, perhaps it could use an actual headline to help the viewer out?

Guest's picture
Guest

No it can't use an actual headline, because having a thai language headline in there would be a 'spoiler' in the award shows. Having an English line doesn't work too because there's so many layman thais that don't understand English.

Guest's picture
Guest

Either add a line or get better visuals.

Guest's picture
Guest

Cosa pensi tu? In modo che si state niente va uno. Qualcuno sta qui in baso. Eh tondo in modigliari.

Guest's picture
Guest

Basta qualificare in ognuno di parte. Mi piace in tornare di avere invece.

Guest's picture
Guest

I'm getting really tired of this visual metaphor template that seems to have taken the industry by storm. Enough already.

ADcoke's picture
ADcoke
160 pencils

:-S

Guest's picture
Guest

makes no sense at all

Guest's picture
Guest

A spilt ice cream is quite sticky

samwanzer28's picture
samwanzer28
313 pencils

Could have used a little copy or a subliminal headline if they don't want it to be direct, not all people may get this easily.

puppiepoppy's picture
puppiepoppy
1636 pencils

Doesn't need to have all people to get it easily...just need to impress the 'people' at the award judging, that's all.

samwanzer28's picture
samwanzer28
313 pencils

You got a good point there.

Emran Hayat's picture
Emran Hayat
832 pencils

there should be only a single flip flop step mark on spilt over things... not the whole pattren

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

i think this ad need a capion to pointing the idea

Guest's picture
Guest

more proper for a stain remover product

superonesunday's picture
superonesunday
28 pencils

i think this ad need a capion to pointing the idea

yes, i see

roby's picture
roby
65 pencils

Can anyone explain this idea?

Guest's picture
Guest

even in the slippery of the things, the sandal has a grip!

not clear ad though!

Guest's picture
Guest

Goreng pisannnn
un information
suck!!

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