Scholl Odour Attack shoe spray: When shoes go bad

Advertising Agency: Spinach, Melbourne, Australia
Creative Director: Frank Morabito
Illustrator: Darren Pryce
Art Director: Simon Cooper
Copywriter: Michael Mulcahy

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17 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Boring idea

Muhammad Imran's picture
Muhammad Imran
614 pencils

Very very old Concept indeed! execution could be done in a more better style tho...

Misstree's picture
Misstree
425 pencils

I like it! Nostalgia aside, I thought it was funny!

.............................

Not all who wander are lost.

Blashyrkh's picture
Blashyrkh
32701 pencils

Now there's a conflict with "Odour attack" and the "attacked people". Who's attacking and who's being attacked? And why so dramatic?

Wordnerd's picture
Wordnerd
6662 pencils

One question, Blashyrkh. Isn't your picture from that incredibly awesome (french?) short animation film? do you have a link to it? it has been removed where i saw it once.
that would be great

Blashyrkh's picture
Blashyrkh
32701 pencils

It's a Tomek Baginski short animation "Fallen Art". Last time I saw it posted on youtube and dailymotion. And yeah it's a masterpiece, one of my fav shorts.

Wordnerd's picture
Wordnerd
6662 pencils

Yeah, that's the one! Thanks a lot man!

You know this one already?
http://www.monsieurcok.com/film_monsieurcok.html

Blashyrkh's picture
Blashyrkh
32701 pencils

That was great. And funny. I'm afraid we're going offtopic here. LOL

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Yes - it's great, though KATEDRA (by Baginski) is better executed/paced.

LeeMoh's picture
LeeMoh
424 pencils

Why the copy line is there at all?

Why fairytale kind of visual?

yctham's picture
yctham
182 pencils

Doesn't seem works for target audience.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Yes - stink comes on slowly, not like a mustard gas attack, so they wouldn't instantly die - would work better if they were all sitting at the roadside with suitcases and a For Sale sign on the lawn. BUT it still made me laugh.

bad astronaut's picture
bad astronaut
544 pencils

so did a bunch of bats crap on that shoe.... or was the social service too late in taking the children away from a mother who doesn't believe in cleanliness.

Guest's picture
Guest

Dark.. I liked it

cesar7983's picture
cesar7983
21 pencils

cool art work

everartz's picture
everartz
7611 pencils

product and the whole usage of it has been extremely magnified, i dont know do i hate the product that let this fantastic illustration down or the illustrator who used the best abilities for something which could be sold at a simpler design.... i'll say 9/10 for the illustration

| Everartz |

Pencil-Killer's picture
Pencil-Killer
59 pencils

funny! nice style of illustration

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