Scho-ka-kola: Chases sleep away

Chases sleep away. Scho-ka-kola. The Energy-Chocolate. Strengthens and revives.

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriters: Alfredo Hirschfeld, Christopher Nothegger
Illustrator: Christoph Mett www.mettador.com

Related videos by Shutterstock

23 comments

Guest's picture
Guest

Neeeeeee

Blashyrkh's picture
Blashyrkh
32698 pencils

I thought it was three little pigs.

Minerva Pinto's picture
Minerva Pinto
1394 pencils

It's supposed to be a play on the "counting sheep" in order to fall asleep process, not the three little pigs

Blashyrkh's picture
Blashyrkh
32698 pencils

Yah, but from the thumbnail they look like that.

augustine's picture
augustine
3 pencils

I'm loving this illustration

Hiperion's picture
Hiperion
3138 pencils

Congratulations Jean Pierre!!

SHAW's picture
SHAW
16 pencils

congratulations for such an epic fail? anyone with half a brain can see the blatant error in this concept.

alvinpck's picture
alvinpck
1467 pencils

Isn't it suppose when someone is counting sheeps, s/he's unable to sleep?

jackal hunts's picture
jackal hunts
325 pencils

Funny:)

miko1aj's picture
miko1aj
3097 pencils

simple and great idea. Although I would complain about this illustration. Not because it's bad (it's quite nice actually), but rather about choice of this particular style to this concept. The idea is so poster-like that it definitely begs more posterish treatment. I don't understand the necessity of frame into frame idea of layout either. Nevertheless great concept.

SHAW's picture
SHAW
16 pencils

great concept if you're advertising a product that fights insomnia and puts you to sleep, which i dont think an energizer chocolate is supposed to be doing. please logically explain why you think this is a 'great concept'.

miko1aj's picture
miko1aj
3097 pencils

Yes, I'm aware of that problem which I confess, missed at the beggining. Too fast thinking.

bmeza88's picture
bmeza88
54 pencils

great concept! I think you could express a little more fear on the sheep's faces.

SHAW's picture
SHAW
16 pencils

yes, because the 'fear' on the sheep's faces is the biggest problem here.

Guest's picture
Guest

what utter rubbish. this concept is totally off the mark. you only count sheep when you CAN'T sleep. so in effect, the wolf attacking the sheep means that this product chases away insomnia. hence, this product puts you to sleep. quite off the mark for an energy chocolate wouldn't you say?. way to go on your research guys.

SHAW's picture
SHAW
16 pencils

SO OFF THE MARK. you count sheep only when you CAN'T sleep. so, in effect, the wolf chasing the sheep implies that the product chases away insomnia...and puts you to sleep. not quite the message you'd want for an energy chocolate! how could you guys be so off the mark? this is basic general knowledge. sheesh.

Dzsoi's picture
Dzsoi
5268 pencils

Alvinpck and SHAW is so damn right. Good try, but we are not buying it.
If you want to chase away sleep, you definitely don't count sheeps. Fail.

AssassinX's picture
AssassinX
1329 pencils

I only like this illustration.

Pandiati's picture
Pandiati
31 pencils

lovely

alexander_bickov's picture
alexander_bickov
3279 pencils

Cute

Guest's picture
Guest

Forget about the inherent logical fault here, what about the fact that the wolf looks like he's going to devour those sheep!?

Guest's picture
Guest

Probably a better concept would have been the wolf chasing the Sandman, or something. But I get it, and I love the illustration reminds of the children fable book illustrations I had when I was young.

Guest's picture
Guest

Jesus christ, some people will complain about anything. This illustration shows that the product chases away the urge to fall asleep. Much like watching a running water faucet makes you want to take a leak, counting sheep is generally accepted to make you sleepy. Wether you do it on purpose or not is totally irrelevant, and to be honest the reasons for which some people on here nitpick are pretty transparent.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments