Scho-ka-kola: Chases sleep away
Chases sleep away. Scho-ka-kola. The Energy-Chocolate. Strengthens and revives.
Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriters: Alfredo Hirschfeld, Christopher Nothegger
Illustrator: Christoph Mett www.mettador.com
23 Comments
Neeeeeee
I thought it was three little pigs.
It's supposed to be a play on the "counting sheep" in order to fall asleep process, not the three little pigs
Yah, but from the thumbnail they look like that.
I'm loving this illustration
Congratulations Jean Pierre!!
congratulations for such an epic fail? anyone with half a brain can see the blatant error in this concept.
Isn't it suppose when someone is counting sheeps, s/he's unable to sleep?
Funny:)
simple and great idea. Although I would complain about this illustration. Not because it's bad (it's quite nice actually), but rather about choice of this particular style to this concept. The idea is so poster-like that it definitely begs more posterish treatment. I don't understand the necessity of frame into frame idea of layout either. Nevertheless great concept.
http://www.mixcloud.com/miko1aj/
great concept if you're advertising a product that fights insomnia and puts you to sleep, which i dont think an energizer chocolate is supposed to be doing. please logically explain why you think this is a 'great concept'.
Yes, I'm aware of that problem which I confess, missed at the beggining. Too fast thinking.
http://www.mixcloud.com/miko1aj/
great concept! I think you could express a little more fear on the sheep's faces.
yes, because the 'fear' on the sheep's faces is the biggest problem here.
what utter rubbish. this concept is totally off the mark. you only count sheep when you CAN'T sleep. so in effect, the wolf attacking the sheep means that this product chases away insomnia. hence, this product puts you to sleep. quite off the mark for an energy chocolate wouldn't you say?. way to go on your research guys.
SO OFF THE MARK. you count sheep only when you CAN'T sleep. so, in effect, the wolf chasing the sheep implies that the product chases away insomnia...and puts you to sleep. not quite the message you'd want for an energy chocolate! how could you guys be so off the mark? this is basic general knowledge. sheesh.
Alvinpck and SHAW is so damn right. Good try, but we are not buying it.
If you want to chase away sleep, you definitely don't count sheeps. Fail.
I only like this illustration.
lovely
Cute
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Forget about the inherent logical fault here, what about the fact that the wolf looks like he's going to devour those sheep!?
Probably a better concept would have been the wolf chasing the Sandman, or something. But I get it, and I love the illustration reminds of the children fable book illustrations I had when I was young.
Jesus christ, some people will complain about anything. This illustration shows that the product chases away the urge to fall asleep. Much like watching a running water faucet makes you want to take a leak, counting sheep is generally accepted to make you sleepy. Wether you do it on purpose or not is totally irrelevant, and to be honest the reasons for which some people on here nitpick are pretty transparent.