Schneider Electric: Bike

Smile! You're in camera!

Advertising Agency: Saatchi & Saatchi, Poland
Creative Directors: Max Olech, Blanka Lipinska
Art directors / Copywriters: Martin Winther, Jakub Zielecki
Project managers: Maria Golosz, Aleksandra Monczak
Photographer: Agata Pospieszynska

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11 comments

Ograiba's picture
Ograiba
35 pencils

Damn, I love this campaign... hahahahaha... I think this is new...

iambusy's picture
iambusy
2219 pencils

hahahaah

busy.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

It's risky to trust an idea on that the guy will look like a TV show host (and perhaps he actually is), but maybe it works.

And another thing - whom is this product advertised to? Because, basically, it looks like a CCTV equipment (for?) If it's for professional area security, then...why the bike? If it's for home security...why does the action take place on the street?

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

ehehe

Milan Solanki's picture
Milan Solanki
986 pencils

new approach

Hadrons's picture
Hadrons
5743 pencils

no

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
30110 pencils

I agree with you on this. I am not seeing this ad at all.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

And is that Robbie Williams?

Hawrys's picture
Hawrys
194 pencils

hahahaha. very very nice!

Hawrys's picture
Hawrys
194 pencils

The only thing that i don't like is they used the same actors.

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