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Published/Aired: 
December 2011
Description: 

Smile! You're in camera!

Advertising Agency: Saatchi & Saatchi, Poland
Creative Directors: Max Olech, Blanka Lipinska
Art directors / Copywriters: Martin Winther, Jakub Zielecki
Project managers: Maria Golosz, Aleksandra Monczak
Photographer: Agata Pospieszynska

Comments (30)

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Highest Rated

Hawrys's picture
Hawrys
Activity Score 198

yeah!!

morse's picture
morse
Activity Score 17364

Nice campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ograiba's picture
Ograiba
Activity Score 35

Damn, I love this campaign... hahahahaha... I think this is new...

Zane's picture
Zane
Activity Score 110

This is kind of funny :)

nepotiums's picture
nepotiums
Activity Score 251

Nice.

kalpesh78's picture
kalpesh78
Activity Score 2578

Shouldn't it be 'Smile you're ON camera'?

ideas....30 minutes nahi toh free.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

KbxAds's picture
KbxAds
Activity Score 943

yeah, nicely spotted

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Well done. Great 'actors' as well.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

Regarding the style. I know it's supposed to be cheesy and realistic (unphotoshopped), because that's what those TV shows are like, but I'm not really sure it works (for me) on the aesthetic level.

alex valyukh's picture
alex valyukh
Activity Score 265

ahahaha! hilarious!!!

have a nice day

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Loving the borrowed concept, but still I think the visual could be much better than this IMO.
The smiling guy's facial expression is priceless :)

tirthomitro's picture
tirthomitro
Activity Score 2758

good stuff

they showed me a picture & i laughed
dignity has never been photographed

Hadrons's picture
Hadrons
Activity Score 6017

silly situation to begin with.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

wonwaywoo's picture
wonwaywoo
Activity Score 91

good,Personally feel a little better this one http://adsoftheworld.com/media/print/midea_security_cameras_antique

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I agree. And I would add that the Midea visual is excellent.

tytpol's picture
tytpol
Activity Score 777

Midea is bad.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Sure thing, dude.
Probably that's why it got a silver Lion...

tytpol's picture
tytpol
Activity Score 777

I like this one better. Cannes is not a bible. Remember that.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

No, I wont.
Many consider winning an award at Cannes Lions equivalent to winning an Oscar for a movie,
and that is the reason it is rightly termed as the "Mecca" of advertising. All it lacks is a bible ;)

andylefty's picture
andylefty
Activity Score 4535

Quite funny.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

funny ad

tytpol's picture
tytpol
Activity Score 777

New approach. Totally like it.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Wrong. This is not a new approach.
I'll remind you of this campaign just in case you forgot:

http://adsoftheworld.com/media/print/midea_security_cameras_antique

niniasufle's picture
niniasufle
Activity Score 407

Different approach, but simmilar concepts. It changes everything in the ad's execution

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I'd say they both have a very similar approach in execution, since both ads are talking about being "in the spotlight", as in on camera or on stage. Hence the two ideas are way too similar to ignore. Therefore not a very new or different approach.

shahidali's picture
shahidali
Activity Score 4069

ha ha ha . good one

shahid

miko1aj's picture
miko1aj
Activity Score 3086

i like concept very much. i hate photo postproduction. It's roughly ugly. I don't understand why. Agata has better ones in portfolio.

AMGKTM's picture
AMGKTM
Activity Score 22

很棒的创意

Hawrys's picture
Hawrys
Activity Score 198

yeah!!

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