Schick: Tattoo, 2

The power of 4.

Advertising Agency: JWT, New York, USA
Co-President: Ty Montague
Chief Creative Officer: Ty Montague
Executive Creative Director: Andrew Clarke
Creative Directors: Raphael Milczarek, Luca Grelli
Art Director: Keshni Sharma
Photographer: John Clang
Retoucher: First Base Digital Imaging UK

April 2008


sonucoues2002's picture
804 pencils

i like this one thn other two

cullers's picture
332 pencils

I like this one the best. I think it's because I'm getting this double meaning that the guy (in the tattoo) looks better shaved. Whereas, the lion and the women clearly don't need to be shaving off their hair.

So you've got the obvious, and rather creepy, this razor shaves so closely it takes off a couple layers of your inked skin aspect (or you know, it shaves all hair, even in tattoos), and then you've also got this viking who clearly looks better without the beard.

But I think way too much about this stuff, and probably not many others made that connection.

walkingbuddha's picture
188 pencils

I think you think too much :o)

Although, having a tatoo myself, I'm constantly worried about altering it accidentally (picking it / bleeding it) with a razor – so I'm bang out of the target market.

Enas's picture
741 pencils

yes i thought its to sharp will peel my skin

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Jetstream's picture
115 pencils

I think you got it,"it shaves all hair, even in tattoos" is exactly the point,
it shows how perfect the 4 blades shave any hair.
This one is not my favorite but the tiger.

crazydave's picture
114 pencils

i like this campaign. well done. finally, one of the very few campaigns on here that doesn't rely on illustration, and no concept.

rebelscum's picture
2110 pencils

I like it too, but I'm all about the tiger one. Tiger pwns. This seems like too much of a reach for me. I think it's because the Tiger is a tatt someone would likely have, while this craziness is...well..crazy.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

simon.gross's picture
541 pencils

Where's the shaving cream? There's no way seeing someone shave their dry skin is not going to make me feel queasy. I don't care how awesome the idea is!

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