Scania: The Evolution of Mining, 1

The Evolution of Mining
It’s time to move on. The future belongs to the smarter. The smaller. The ones that get the job done, but with less fuel, fewer parts and fewer problems. The ones that will deliver higher availability, increased productivity and better profitability. Welcome to a new era of mining solutions at scania.com/mining.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Photographer: Sven Prim
Final Art: Tina Andblad
Retouch: Sven Prim
Published: July 2012

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2 comments

stickynotes's picture
stickynotes
1058 pencils

..so they're showcasing an old truck to sell a new one that you can't even see? mhhh..

robthelad's picture
robthelad
120 pencils

I think you've missed the point

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