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Skilled truck driver, Peru

Published/Aired: 
February 2012
Description: 

Film producer Cecilia Svärd

The search for the world's best truck drivers has begun. Sign up now www.scania.xx/drivercompetitions

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Copywriter: Jim Connolly
Design Director: Christian Knutsson
Client Service Director: Kristian Jörgensen
Account Manager / Content Supervisor: Alexandra Moberg
Still photographer: Mattias Berg
Post production: Jörgen Bengtsson, Daniel Svärd
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Color grading: Anders Hjelmström / Pixelpost

Comments (6)

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Highest Rated

lzz20022002@163.com's picture
lzz20022002@163.com
Activity Score 40

很用心的广告

广告无国界

vote4pedro's picture
vote4pedro
Activity Score 4601

The promotion itself is mildly interesting in a Discovery Channel sort of way. But the creative is pretty bland.

Hadrons's picture
Hadrons
Activity Score 6017

not bad as a reminder to the spot..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

lzz20022002@163.com's picture
lzz20022002@163.com
Activity Score 40

很用心的广告

广告无国界

ronstr's picture
ronstr
Activity Score 140

Fantastic, video included

vote4pedro's picture
vote4pedro
Activity Score 4601

The website printed on the ad doesn't work. But the one on the billboard does. Sloppy.

neary jaclies's picture
neary jaclies
Activity Score 104

not bad

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