Scania: Skilled truck driver, Peru

The search for the world's best truck drivers has begun. Sign up now www.scania.xx/drivercompetitions

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Copywriter: Jim Connolly
Design Director: Christian Knutsson
Client Service Director: Kristian Jörgensen
Account Manager / Content Supervisor: Alexandra Moberg
Film producer Cecilia Svärd
Still photographer: Mattias Berg
Post production: Jörgen Bengtsson, Daniel Svärd
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Color grading: Anders Hjelmström / Pixelpost

6 comments

vote4pedro's picture
vote4pedro
4601 pencils

The promotion itself is mildly interesting in a Discovery Channel sort of way. But the creative is pretty bland.

Hadrons's picture
Hadrons
5991 pencils

not bad as a reminder to the spot..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

lzz20022002@163.com's picture
lzz20022002@163.com
40 pencils

很用心的广告

广告无国界

ronstr's picture
ronstr
140 pencils

Fantastic, video included

vote4pedro's picture
vote4pedro
4601 pencils

The website printed on the ad doesn't work. But the one on the billboard does. Sloppy.

neary jaclies's picture
neary jaclies
104 pencils

not bad

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