Scalibor flea collar: Map, 1

Depopulate your pet.

Advertising Agency: ZAPPING/M&C SAATCHI, Madrid, Spain
Executive Creative Directors: Manolo Moreno
Creative Directors: Manolo Moreno
Copywriters: Manolo Moreno, Javier Riquelme, Carlos Garcia Janini
Art Directors: Francisco López, Fernando De Simón

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3 comments

Frits Harkema's picture
Frits Harkema
713 pencils

Two is not a campaign. Three is. Well understood.

onestepahead's picture
onestepahead
97 pencils

great! love the names of the places i never wanna be.

One confusion though- whats the link between the product and its benefit(flea collar) and the message (depopulate or neuter your dog). I mean with such a nice idea and visual i would rather sell my product. I mean I really would...

ricklongo's picture
ricklongo
1244 pencils

Depopulate your pet, as in, drive away the fleas that populate it right now. What's not to understand?

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