Scalibor flea collar: Map, 1
Depopulate your pet.
Advertising Agency: ZAPPING/M&C SAATCHI, Madrid, Spain
Executive Creative Directors: Uschi Henkes, Manolo Moreno, Urs Frick
Creative Directors: Manolo Moreno, David Palacios
Copywriters: Manolo Moreno, David Palacios, Javier Riquelme, Carlos Garcia Janini
Art Directors: Francisco López, Fernando De Simón
Comments
Two is not a campaign. Three is. Well understood.
great! love the names of the places i never wanna be.
One confusion though- whats the link between the product and its benefit(flea collar) and the message (depopulate or neuter your dog). I mean with such a nice idea and visual i would rather sell my product. I mean I really would...
Depopulate your pet, as in, drive away the fleas that populate it right now. What's not to understand?
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