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Chris's picture
1987 pencils

ehh, seems quite bland

A. J. SMITH's picture
2838 pencils

I quite like it!

It's only an ad.

Rog's picture
6094 pencils

Yep. Pay that, too.

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture
1636 pencils

So easy, just sweeeeep the damn pile of sand into the box! So??? BTW, who wants to shift sand castle for God sake?!

Kaifa's picture
136 pencils

No one really wants to shift sand castle: maybe it is just an hyperbole.

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

fersvax's picture
1237 pencils

I think they're lost in translation. If I'm not wrong, "trasloco" means moving (from one house to another) not removal. Anyway it's kinda nice but weak at the same time.


Ravages's picture
842 pencils

Should one interpret the visual as a) already moved - or b) about to be moved. If it's b - wtf is a sand castle doing inside a house? And on a frigging wooden floor, fer cryin' out loud!

fersvax's picture
1237 pencils

Actually, its a). b) is not an option.


A. J. SMITH's picture
2838 pencils

I think it could be b.

oshe's picture
852 pencils

this one have been done. I believe that i saw it in the one show 2003-2004


afterbyrne's picture
215 pencils

You could have picked a 100000 better things to try and move and things that are actually IN apartments.

washiam's picture
443 pencils

Anyway, I dont like the way to place the typeface. It could be better. Even without it

laylowmoe's picture
328 pencils

Bunch of dumbass comments.

Why a sand castle? BECAUSE IT ILLUSTRATES THE IDEA. It's hard to move, so they're saying if they can move that, they can move anything.

It's called EXAGGERATION. It's the visual equivalent of the joke that goes, "We can move anything, even sand castles."

And you guys'd be the dumbasses who'd reply, "Who would want to move a sand castle?"

I don't want to work in any agency that would hire you.

And what you're all missing, that only ONE person on the thread knows, is that the idea has been done. Singapore airport authority or something, I think - house of cards, soap bubbles, and the 3rd may have been a sand castle too. Major award winner.

Vetinari's picture
110 pencils


i don't know what in the hell these people are talking about.
"a, or b?"?
how could ANYONE look at this and think "they're moving the castle from the apartment to somewhere else"?
no one's that stupid.

the point of the ad is obviously that sand castles CAN'T be moved in the way it's being illustrated; ergo, we're the bestest movers around.

i have a problem with the image, but not the concept. it's completely sound. also the copy.. too close to addidas' "impossible is nothing".

but all in all, it's a decent ad. if you people are going to nitpick, at least say something that makes sense.

Ravages's picture
842 pencils

Sometimes, one picks nits because one wants to say something without making sense. Or, well, when one wants to display one's abject dislike of a previous comment-maker and throw in a bit of the ol' condescension. You know what one means?

A. J. SMITH's picture
2838 pencils


A. J. SMITH's picture
2838 pencils

you're welcome

Maxwedge's picture
558 pencils

Concept ok even if its not particurarly new, and probably doesnt need the headline. Could have been shot better, needs more life and warmth. Hope the cat didnt lay a big coil in the sand pit before they moved.

removals's picture
2 pencils

there is no impossible move my motto is if Nick cant move it try dynamite

Mongoose's picture
4981 pencils

I like this, its straight home!

Make the logo Bigger and the black, Darker!

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