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22 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Erm, they slipped over? Well, the Art Director certainly did.

bemyguest's picture
bemyguest

horrible product, horrible idea, horrible art direction, horrible photography... i wont buy a product that makes me slip over! sorry but im intolerant today

coolion's picture
coolion

if u cant make out ads.. plz dont write any stupid comments.. i think its understood.. however u buy or not its up to u..

Blahg's picture
Blahg
616 pencils

I choose not.

braindrain's picture
braindrain
240 pencils

Slick floors is simply not a benefit. Shiny floors, sure. But honestly, who wants a product that makes it so you can't walk on your own floor? I realize it's a dramatization, but its not a strategically-smart one.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

An injured spider, bruised pole dancers, ice skaters in the kitchen and now, flipped-over Can Can dancers. The trend will continue whether we like it or not. Seems "slick" and "shiny" are completely interchangeable in the minds and vocabulary of the public.
The idea is getting old pretttie fast at this point...

msred's picture
msred
491 pencils

that is the same leg photographed a billion times.

FMX77's picture
FMX77

If this was a furniture polisher o something like that, will be a great idea. but because is for floors there is no benefit on using such a product that can harm you. The problem of thsi ad is that forgot about the promise of the product and that communicates in a negative way.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

what a fantastic benefit !!

laylowmoe's picture
laylowmoe
328 pencils

Hmm.

Normally, I'm perfectly okay with ideas that exaggerate the benefit till it becomes a negative. The point is that it's tongue-in-cheek, and to trust that your audience is smart enough to get the joke.

This... this is not EVEN a benefit.

I get the impression that the team thought "shiny floor" has been done to death (which it has), so they wanted to look for a fresh proposition. To which I have to say... keep looking.

Razor Ramon's picture
Razor Ramon

At the end of the day it's just German ad work. So please, take it easy. Afterall they can't be blamed for being German, right?

Blazer's picture
Blazer

At the end of the day it's just German ad work. So please, take it easy. Afterall they can't be blamed for being German, right?

Billy Hill's picture
Billy Hill

Stick to cars, beer and those big salty pretzels you serve in pubs. Leave the humour to those who can.

Billy Hill's picture
Billy Hill

Stick to cars, beer and those big salty pretzels you serve in pubs. Leave the humour to those who can.

Billy Hill's picture
Billy Hill

Stick to cars, beer and those big salty pretzels you serve in pubs. Leave the humour to those who can.

Bauducco's picture
Bauducco
297 pencils

Not a great idea, but I think it might work.

darrenalawi's picture
darrenalawi
146 pencils

Good idea - bad execution. Its not even in perspective visually.

Catwah's picture
Catwah
58 pencils

well if you ask me, there's far too many 'flaws' in this ad! aaa harrrr harrrrrr :D

Catwah's picture
Catwah
58 pencils

well if you ask me, there's far too many 'flaws' in this ad! aaa harrrr harrrrrr :D

Brophy's picture
Brophy
102 pencils

Visual pun. See-say. Trying to sell the wrong product attribute. Find me a benefit.

Blahg's picture
Blahg
616 pencils

If you make them slippery enough women won't be able to ever escape your home?

Ok, so not so much a benefit as it is creepy.

fractalrene's picture
fractalrene
1506 pencils

I see the idea, but the execution can be better. Another situation, another insight. By the way... why didn't you choose another benefit, like shininness?

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