S.C. Johnson Rally Car Wax: Snow
It's no ordinary wax.
Advertising Agency: Draftfcb, Johannesburg, South Africa
Art Director: Jerry Motheohane
Copywriter: Ntokozo Tshabalala
Published: May 2009
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13 Comments
Quite a nice concept. Shame about the photoshop work and the type used!
It is a nice idea. Vehicle looks illustrated though. Shoot this properly and you guys will have a really cool ad.
Transom Draught - Always check the level of the water behind you.
I agree, would've been MUCH nicer with a real vehicle, or at least a better job shopping it in.
...
there is a difference between deliberate exaggeration and just being very overpromising...
agree
There's also a difference between over-promising and 'acceptable puffery'. No one would take this literally.
kinda nice, don't know if its strong enough though. Especially in comparison to previous executions for the brand that have come out of this agency. This execution also lets the idea down a lot.
:: Put your ears against the ground so i can walk over what you heard::
Hum... A snow ad in South Africa... (thinking) (more thinking) I think it's fake!
Drakensburg?
:: Put your ears against the ground so i can walk over what you heard::
False advertising
Se ve bien, simple y directa
cuál simple, cuál directa?????????
ADcoke sólo comenta estupideces...
Very good idea. Good thinking.
Only criticism is detail: the layout is good, but the comments above about execution are right. More importantly to me is the line 'No ordinary wax' is not needed. Leave it off. The pic and pack shot say it all - though you may want to cheat the pack by making the word 'wax' more prominent. Anyway. i like it. Well done.