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13 comments

Catwah's picture
Catwah
58 pencils

Quite a nice concept. Shame about the photoshop work and the type used!

Spinnaker's picture
Spinnaker
98 pencils

It is a nice idea. Vehicle looks illustrated though. Shoot this properly and you guys will have a really cool ad.

proverbialthought's picture
proverbialthought
278 pencils

I agree, would've been MUCH nicer with a real vehicle, or at least a better job shopping it in.

capywriter's picture
capywriter
5511 pencils

there is a difference between deliberate exaggeration and just being very overpromising...

federo's picture
federo
781 pencils

agree

Guest's picture
Guest

There's also a difference between over-promising and 'acceptable puffery'. No one would take this literally.

iT-iS-i's picture
iT-iS-i
1721 pencils

kinda nice, don't know if its strong enough though. Especially in comparison to previous executions for the brand that have come out of this agency. This execution also lets the idea down a lot.

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

Hum... A snow ad in South Africa... (thinking) (more thinking) I think it's fake!

iT-iS-i's picture
iT-iS-i
1721 pencils

Drakensburg?

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

False advertising

ADcoke's picture
ADcoke
160 pencils

Se ve bien, simple y directa

Guest's picture
Guest

cuál simple, cuál directa?????????
ADcoke sólo comenta estupideces...

Guest's picture
Guest

Very good idea. Good thinking.

Only criticism is detail: the layout is good, but the comments above about execution are right. More importantly to me is the line 'No ordinary wax' is not needed. Leave it off. The pic and pack shot say it all - though you may want to cheat the pack by making the word 'wax' more prominent. Anyway. i like it. Well done.

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