SC Johnson OFF! mosquito repellent lotion: Maze lake

SC Johnson OFF! mosquito repellent lotion: Maze lake

Advertising Agency: Draft FCB, Kuala Lumpur, Malaysia
Creative Director: Yap Pow Hoong
Copywriter / Art Director: Reza Abdullah
Illustrators: Reza Abdullah, Jann Lim
Photographer: Fai (IFL), Corbis

Your rating: None Average: 7.7 (45 votes)

Comments

interesting

OUT AND OUT SCAM.

OUT AND OUT SCAM.

OUT AND OUT SCAM.

OUT AND OUT SCAM.

OUT AND OUT SCAM.

OUT AND OUT SCAM.

Alessandro Boggiano's picture

Nice, but not immediate.

Alessandro

...how is it not immediate?

mattcrump.com

...how is it not immediate?

dont think the idea's strong enuff. it says that the mosquitoes take longer to get to u but not that it keeps them away... or so i think

What prefer you? a) that be that way roaming. b) that be roaming and in addition pricks it. Good idea since a repellent will not either make disappear the bugs of the world.

Not very strong idea but acceptable determination:)
Nice work.

makes sense, it is a mosquito repellant cream, which will eventually wear off from your skin. But till a layer of the cream is still on ur skin, it acts as one big maze for the mosquito, infact it can seen as a subtle msg for periodic re-application of the cream to keep the maze generated all the time

very nice concept and layout.

yes, good work.
i am with creativespark... just one aplication of the repellant can not work for ever

loved it.. great concept...

ideas....30 minutes nahi toh free.

gosh, there are haters for every single ad in this blog, jeez...

This is awesome.

MP

Not immediate? You're kidding, right?

Nice ad! That's one big-ass mosquito, though.

mattcrump.com

nice !

It's not as compelling a message as it could be. When I choose a mosquito repellent, I want a force-field around me, not a maze. A maze communicates that they'll get there, it just may take a while. Not compelling enough. Beautiful art direction though.

Blahg's picture

If they'd put a force field around him instead you'd be complaining that is wasn't original and the idea was too simple. In short you just came here to complain.

agree with halis. of course a force field would be plain boring but a maze doesn't communicate "no way of getting through". in fact, solving mazes is fun.
doesn't work for me.

Now, a maze with no open route to the middle would be more compelling.

No, that would be confusing.

mattcrump.com

not bad...

* it's not how good you are. it's how good you want it to be *

Joaquin de Camble Guamble

Es un repelente, entonces el mosquito deberia huir? si es asi talvez podria hacerse alreves, de adentro hacia afuera.

very good. 10 out of 10

-Tung
--good idea is enemy of great idea

nice and interesting ad but its rite ! that its not immediate. The lake and the idea of fishing come first when u see it , n their is nothing to do with it.it cud be simple !
but the rest is very intersting n creative

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